タイトル: Long Tail: Why the Future of Business Is Selling Less of More著者: Chris Anderson出版社: Hyperion出版日: 2006年07月01日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

タイトル: Fascinate: Your 7 Triggers to Persuasion and Captivation著者: Sally Hogshead出版社: HarperBusiness出版日: 2010年02月01日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。What triggers fascination, and how do companies, people, and ideas put those triggers to use?Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

タイトル: Wal-Mart: The Face of Twenty-First-Century Capitalism著者: Nelson Lichtenstein出版社: The New Press出版日: 2006年01月01日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。A collection of essays that "do an incredible job of balancing the wonders and horrors of the force that is Wal-Mart" (Booklist, starred review). Edited by one of the nation's preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart's business operations, its social effects, and its role in the United States and world economy. Wal-Mart is based on a spring 2004 conference of leading historians, business analysts, sociologists, and labor leaders that immediately attracted the attention of the national media, drawing profiles in the New York Times, Los Angeles Times, and the New York Review of Books. Their contributions are adapted here for a general audience. At the end of the nineteenth century, the Pennsylvania Railroad declared itself "the standard of the world." In more recent years, IBM and then Microsoft seemed the template for a new, global information economy. But at the dawn of the twenty-first century, Wal-Mart had overtaken all rivals as the world-transforming economic institution of our time. Presented in an accessible format and extensively illustrated with charts and graphs, Wal-Mart examines such topics as the giant retailer's managerial culture, revolutionary use of technological innovation, and controversial pay and promotional practices to provide the most complete guide yet available to one of America's largest companies. "Like archaeologists who pick over artifacts to understand an ancient society, the scholars here [are] examining Wal-Mart for insights into the very nature of American capitalist culture." -The New York Times "Stimulating perspectives on the world's largest corporation." -Publishers Weekly

タイトル: All-In on AI: How Smart Companies Win Big with Artificial Intelligence著者: Thomas H Davenport出版社: Harvard Business Review Press出版日: 2023年01月24日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。A Wall Street Journal bestsellerA Publisher's Weekly bestsellerA fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice.Though most organizations are placing modest bets on artificial intelligence, there is a world-class group of companies that are going all-in on the technology and radically transforming their products, processes, strategies, customer relationships, and cultures.Though these organizations represent less than 1 percent of large companies, they are all high performers in their industries. They have better business models, make better decisions, have better relationships with their customers, offer better products and services, and command higher prices.Written by bestselling author Tom Davenport and Deloitte's Nitin Mittal, All-In on AI looks at artificial intelligence at its cutting edge from the viewpoint of established companies like Anthem, Ping An, Airbus, and Capital One.Filled with insights, strategies, and best practices, All-In on AI also provides leaders and their teams with the information they need to help their own companies take AI to the next level.If you're curious about the next phase in the implementation of artificial intelligence within companies, or if you're looking to adopt this powerful technology in a more robust way yourself, All-In on AI will give you a rare inside look at what the leading adopters are doing, while providing you with the tools to put AI at the core of everything you do.

タイトル: We Should All Be Millionaires: A Woman's Guide to Earning More, Building Wealth, and Gaining Economic Power /]Crachel Rodgers著者: Rachel Rodgers出版社: HarperCollins Leadership出版日: 2022年08月02日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。Are you ready to fill your life with more peace, power, and joy?We Should All Be Millionaires details a realistic, achievable, step-by-step path to creating the support, confidence, and plan you need to own your success and become the millionaire the world needs you to be.Only 10 percent of the world's millionaires are women, making it difficult for women to wield the economic power that will create lasting equality. Whatever is stopping you from having seven figures in the bank--whether it's shaky confidence, knowledge gaps when it comes to wealth building tactics, imposter syndrome, a janky mindset about money (it's okay, we've all been there!), or simply not knowing where to begin--this book shows you how to clear every obstacle in your way, show up, and glow up.We Should All Be Millionaires will forever change the way you think about money and your ability to earn it.In this book, Rachel Rodgers-- a Black woman, mother of four, attorney, business owner, and self-made millionaire-- shares the lessons she's learned both in her own journey to wealth and in coaching hundreds of women through their own journeys to seven figures.Inside, you'll learn: Why earning more money is not "selfish" or "greedy" but in fact, a revolutionary act that brings the economy into balance and creates a better world for all.Why most of the financial advice you've heard in the past (like "skip your daily latte to save money") is absolute, patriarchal nonsense.An eye-opening history lesson on how women and people of color have been shut out of the ability to build wealth for centuries--and how we can fix this.How to stop making broke-ass decisions that leave you feeling emotionally and financially depleted and start making million-dollar decisions instead.Why aiming to earn $100K per year is not enough, and why you need to be setting your goals much higher.Strategies to bring more money in the door and fatten your bank account immediately. (Including Rodgers'$10K in 10 Days Challenge which hundreds of women have completed--with incredible results.)It's time to construct an entirely new attitude about money, claim your power, and build the financial security that you need and deserve -- so you can stop just surviving, and start thriving. Let's begin.

タイトル: Bogleheads' Guide to Retirement Planning著者: Taylor Larimore出版社: Wiley出版日: 2011年02月22日古本良い。端の摩耗が中程度。製本状態良好。本文にマーキングがある場合があります。図書館から入手することもあります。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。The Bogleheads are back-with retirement planning advice for those who need it! Whatever your current financial situation, you must continue to strive for a viable retirement plan by finding the most effective ways to save, the best accounts to save in, and the right amount to save, as well as understanding how to insure against setbacks and handle the uncertainties of a shaky economy. Fortunately, the Bogleheads, a group of like-minded individual investors who follow the general investment and business beliefs of John C. Bogle, are here to help. Filled with valuable advice on a wide range of retirement planning issues, including some pearls of wisdom from Bogle himself, The Bogleheads' Guide to Retirement Planning has everything you need to succeed at this endeavor. Explains the different types of savings accounts and retirement plans Offers insights on managing and funding your retirement accounts Details efficient withdrawal strategies that could help you maintain a comfortable retirement lifestyle Addresses essential estate planning and gifting issues With The Bogleheads' Guide to Retirement Planning, you'll discover exactly what it takes to secure your financial future, today.

タイトル: Big Dirty Money: The Shocking Injustice and Unseen Cost of White Collar Crime著者: Jennifer Taub出版社: Viking出版日: 2020年09月29日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。Taub explicitly and persuasively places the breakdown of enforcement and accountability in the context of money and class.--The New York Times How ordinary Americans suffer when the rich and powerful use tax dodges or break the law to get richer and more powerful--and how we can stop it. There is an elite crime spree happening in America, and the privileged perps are getting away with it. Selling loose cigarettes on a city sidewalk can lead to a choke-hold arrest, and death, if you are not among the top 1%. But if you're rich and commit mail, wire, or bank fraud, embezzle pension funds, lie in court, obstruct justice, bribe a public official, launder money, or cheat on your taxes, you're likely to get off scot-free (or even win an election). When caught and convicted, such as for bribing their kids' way into college, high-class criminals make brief stops in minimum security Club Fed camps. Operate the scam from the executive suite of a giant corporation, and you can prosper with impunity. Consider Wells Fargo & Co. Pressured by management, employees at the bank opened more than three million bank and credit card accounts without customer consent, and charged late fees and penalties to account holders. When CEO John Stumpf resigned in shame, the board of directors granted him a $134 million golden parachute. This is not victimless crime. Big Dirty Money details the scandalously common and concrete ways that ordinary Americans suffer when the well-heeled use white collar crime to gain and sustain wealth, social status, and political influence. Profiteers caused the mortgage meltdown and the prescription opioid crisis, they've evaded taxes and deprived communities of public funds for education, public health, and infrastructure. Taub goes beyond the headlines (of which there is no shortage) to track how we got here (essentially a post-Enron failure of prosecutorial muscle, the growth of too big to jail syndrome, and a developing implicit immunity of the upper class) and pose solutions that can help catch and convict offenders.

タイトル: Reminiscences of a Stock Operator著者: Edwin Lefèvre出版社: Wiley出版日: 2005年12月01日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。"Although Reminiscences...was first published some seventy years ago, its take on crowd psychology and market timing is a s timely as last summer's frenzy on the foreign exchange markets." --Worth magazine "The most entertaining book written on investing is Reminiscences of a Stock Operator, by Edwin Lefèvre, first published in 1923." --The Seattle Times "After twenty years and many re-reads, Reminiscences is still one of my all-time favorites." --Kenneth L. Fisher, Forbes "A must-read classic for all investors, whether brand-new or experienced." --William O'Neil, founder and Chairman, Investor's Business Daily "Whilst stock market tomes have come and gone, this remains popular and in print eighty years on." --GQ magazine First published in 1923, Reminiscences of a Stock Operator is the most widely read, highly recommended investment book ever. Generations of readers have found that it has more to teach them about markets and people than years of experience. This is a timeless tale that will enrich your life--and your portfolio.

タイトル: Life Inc.: How the World Became a Corporation and How to Take It Back著者: Douglas Rushkoff出版社: Random House出版日: 2009年06月09日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。This didn't just happen. In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they're no longer even aware of it. This fascinating journey, from the late Middle Ages to today, reveals the roots of our debacle. From the founding of the first chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace-the corporation has infiltrated all aspects of our daily lives. Life Inc."" exposes why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business. Most of all, Life Inc. shows how the current financial crisis is actually an opportunity to reverse this six-hundred-year-old trend and to begin to create, invest, and transact directly rather than outsource all this activity to institutions that exist solely for their own sakes. Corporatism didn't evolve naturally. The landscape on which we are living-the operating system on which we are now running our social software-was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. It is a map that has replaced the territory. Rushkoff""illuminates both how we've become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc. shows us how to build a real and human-scaled society to take its place.

著者：Jeremey Donovan出版社：McGraw-Hill Educationサイズ：ペーパーバックISBN-10：0071831592ISBN-13：9780071831598■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては　出荷まで48時間かかる場合があります。あらかじめご了承ください。 ■メール便は、1冊から送料無料です。※宅配便の場合、2,500円以上送料無料です。※最短翌日配達ご希望の方は、宅配便をご選択下さい。※「代引き」ご希望の方は宅配便をご選択下さい。■中古品ではございますが、良好なコンディションです。決済は、クレジットカード、代引き等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品状態の表記につきまして・非常に良い：　　使用されてはいますが、　　非常にきれいな状態です。　　書き込みや線引きはありません。・良い：　　比較的綺麗な状態の商品です。　　ページやカバーに欠品はありません。　　文章を読むのに支障はありません。・可：　　文章が問題なく読める状態の商品です。　　マーカーやペンで書込があることがあります。　　商品の痛みがある場合があります。

著者：Jeremey Donovan出版社：McGraw-Hill Educationサイズ：ペーパーバックISBN-10：0071831592ISBN-13：9780071831598■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては　発送まで48時間かかる場合があります。あらかじめご了承ください。 ■メール便は、1冊から送料無料です。※宅配便の場合、2,500円以上送料無料です。※最短翌日配達ご希望の方は、宅配便をご選択下さい。※「代引き」ご希望の方は宅配便をご選択下さい。※配送番号付きのゆうパケットをご希望の場合は、追跡可能メール便（送料210円）をご選択ください。■ただいま、オリジナルカレンダーをプレゼントしております。■お急ぎの方は「もったいない本舗　お急ぎ便店」をご利用ください。最短翌日配送、手数料298円から■まとめ買いの方は「もったいない本舗　おまとめ店」がお買い得です。■中古品ではございますが、良好なコンディションです。決済は、クレジットカード、代引き等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品画像に「帯」が付いているものがありますが、中古品のため、実際の商品には付いていない場合がございます。■商品状態の表記につきまして・非常に良い：　　使用されてはいますが、　　非常にきれいな状態です。　　書き込みや線引きはありません。・良い：　　比較的綺麗な状態の商品です。　　ページやカバーに欠品はありません。　　文章を読むのに支障はありません。・可：　　文章が問題なく読める状態の商品です。　　マーカーやペンで書込があることがあります。　　商品の痛みがある場合があります。

著者：Jeremey Donovan出版社：McGraw-Hill Educationサイズ：ペーパーバックISBN-10：0071831592ISBN-13：9780071831598■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては　発送まで72時間かかる場合があります。あらかじめご了承ください。■宅配便(送料398円)にて出荷致します。合計3980円以上は送料無料。■ただいま、オリジナルカレンダーをプレゼントしております。■送料無料の「もったいない本舗本店」もご利用ください。メール便送料無料です。■お急ぎの方は「もったいない本舗　お急ぎ便店」をご利用ください。最短翌日配送、手数料298円から■中古品ではございますが、良好なコンディションです。決済はクレジットカード等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品画像に「帯」が付いているものがありますが、中古品のため、実際の商品には付いていない場合がございます。■商品状態の表記につきまして・非常に良い：　　使用されてはいますが、　　非常にきれいな状態です。　　書き込みや線引きはありません。・良い：　　比較的綺麗な状態の商品です。　　ページやカバーに欠品はありません。　　文章を読むのに支障はありません。・可：　　文章が問題なく読める状態の商品です。　　マーカーやペンで書込があることがあります。　　商品の痛みがある場合があります。

著者：Jeremey Donovan出版社：McGraw-Hill Educationサイズ：ペーパーバックISBN-10：0071831592ISBN-13：9780071831598■通常24時間以内に出荷可能です。■ネコポスで送料は1～3点で298円、4点で328円。5点以上で600円からとなります。※2,500円以上の購入で送料無料。※多数ご購入頂いた場合は、宅配便での発送になる場合があります。■ただいま、オリジナルカレンダーをプレゼントしております。■送料無料の「もったいない本舗本店」もご利用ください。メール便送料無料です。■まとめ買いの方は「もったいない本舗　おまとめ店」がお買い得です。■中古品ではございますが、良好なコンディションです。決済はクレジットカード等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品画像に「帯」が付いているものがありますが、中古品のため、実際の商品には付いていない場合がございます。■商品状態の表記につきまして・非常に良い：　　使用されてはいますが、　　非常にきれいな状態です。　　書き込みや線引きはありません。・良い：　　比較的綺麗な状態の商品です。　　ページやカバーに欠品はありません。　　文章を読むのに支障はありません。・可：　　文章が問題なく読める状態の商品です。　　マーカーやペンで書込があることがあります。　　商品の痛みがある場合があります。

タイトル: Spark and the Grind: Ignite the Power of Disciplined Creativity著者: Erik Wahl出版社: Portfolio出版日: 2017年03月07日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。We've been conditioned to think about creative genius as a dichotomy: dreamers versus doers, creativity versus discipline, the spark versus the grind. But what if we're wrong? What if it's the spark and the grind? We love people whose creative genius arrives in sudden sparks of inspiration. Think of Archimedes in his bathtub or Newton under his apple tree. But we also admire people who work incredibly hard and long for their creative breakthroughs. Think of Edison in his lab, grinding through hundreds of failed variations on the lightbulb. We remember his words in tough times: "Genius is 1 percent inspiration, 99 percent perspiration." Now Erik Wahl, a visual artist, speaker, and entre­preneur, helps us unite the yin and yang of creativity-- the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind, or the grind without the spark. What the world really needs are the creators who can hold the two in balance. Fortunately, it's possible to get good at both, as Wahl knows from experience. After his corporate career sud­denly ended, he pursued a spark--to paint photorealistic portraits--and ground it out until he got good enough to make very good art very quickly. That's the basis of his riveting live shows, which have captivated skeptical audiences who never expected to be inspired by art--and taught them to embrace creativity in a whole new way. This book offers surprising insights and practical advice about how to fan the sparks and make the grind more productive. Wahl deftly synthesizes the wisdom of other artists, philosophers, scientists, and business visionaries throughout history, along with his own views. Here's how he sums up his approach: The world needs people who enjoy swimming in ideas until they discover a great one. The world also needs doers who have a gift for activation, a.k.a. "getting s*** done." But the most potent individual creators in any industry or environment have learned how to be both. They've learned how to spark their grind and they've learned how to grind their sparks. As a result, they not only make things happen, they make great things. If you want to ensure constant creativity in your life and produce your most innovative work--this is your guide.

タイトル: McLibel: Burger Culture on Trial著者: John Vidal出版社: The New Press出版日: 1997年11月01日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。McLibel is the unlikely but true story of how a pamphlet called "What's Wrong with McDonald's?" led to the longest trial in British history. In what has become front-page news around the globe, the trial pitted the multibillion dollar corporation against five members of London Greenpeace accused by McDonald's of libel. Three activists capitulated and apologized; two persevered.McLibel tells the story of the "McLibel Two" and the two-and-a-half-year trial in which the jeans-clad and impoverished defendants represented themselves against the best powdered-wig lawyers McDonald's could buy.Does the fast-food chain exploit children? Depress wages? Level South and Central American rain forests? Subject its cattle and chicken to mass slaughters? A final chapter explores these allegations and details the $98,000 verdict against the activists Morris and Steel, which is widely viewed as a moral victory for the defendants and a public relations fiasco for McDonald's.Environmental reporter John Vidal covered all two and a half years of the trial. In the tradition of Michael Moore's Roger and Me, he brings this David and Goliath story to life, shedding light on the corporate machinations of a secretive multinational company, the British legal system, and the implications for any individuals inclined to critique a $30-billion-a-year powerhouse.

タイトル: How to Become a Great Boss: The Rules for Getting and Keeping the Best Employees著者: Jeffrey J Fox出版社: Hachette Books出版日: 2002年05月15日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。The Great Boss Simple Success Formula: Companies Do What the Boss Does Groom 'Em, or Broom 'Em Hire Slow, Fire Fast Don't Be Tired The Rule of the Ds Delegate Down, Down, Down Don't Hire a Dog and Bark Yourself Don't Shoot from the Lip Never Be Little, Never Belittle Listen to Phonies, Fools, and Frauds Don't Check Expense Accounts "Quit" Is for Scrabble It's Okay to Be Quirky Did you ever have a great boss? Everyone should have one, but not enough people do. If you're a boss, or hope to become one, or have a less-than-great boss, then this is the book that could change your career--and your life. In times like these, being a great boss can be harder than ever. If you want surprising and useful advice on how to handle the tough stuff--from having to fire a long-time employee to being a new boss with a demoralized team--the stories, observations, and advice contained in this gem of a book will set your feet in the right direction. And if you just want advice on living up to the legend who preceded you in the job, or even ways to emulate someone who was a great boss to you, Jeffrey Fox has gathered anecdotes from some of the mightiest and most respected bosses in America. The bestselling author who brought you How to Become CEO and How to Become a Rainmaker knows the territory about which he speaks. Fox is the master of the counterintuitive angle. For every boss who has implied "I know what's best, that's why I'm the boss," Fox counsels, "Listen to Phonies, Fools, and Frauds" and "Don't Check Expense Accounts." His stories from bosses who have cared equally for employees' lives and the bottom line will inspire you to see that profit counts, but so do camaraderie, motivation, and a great place to work. In a time of considerable corporate downsizing, it's more important than ever for bosses to surround themselves with motivated employees. Jeffrey Fox's How to Become a Great Boss will have a place on the shelves of top brass everywhere who want to remain leaders of their pack.

タイトル: Competitive Advantage of Nations著者: Michael E Porter出版社: Free Press出版日: 1990年05月01日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。 With the publication of his best-selling books "Competitive Strategy (1980) and "Competitive Advantage (1985), Michael E. Porter of the Harvard Business School established himself as the world's leading authority on competitive advantage. Now, at a time when economic performance rather than military might will be the index of national strength, Porter builds on the seminal ideas of his earlier works to explore what makes a nation's firms and industries competitive in global markets and propels a whole nation's economy. In so doing, he presents a brilliant new paradigm which, in addition to its practical applications, may well supplant the 200-year-old concept of "comparative advantage" in economic analysis of international competitiveness. To write this important new work, Porter and his associates conducted in-country research in ten leading nations, closely studying the patterns of industry success as well as the company strategies and national policies that achieved it. The nations are Britain, Denmark, Germany, Italy, Japan, Korea, Singapore, Sweden, Switzerland, and the United States. The three leading industrial powers are included, as well as other nations intentionally varied in size, government policy toward industry, social philosophy, and geography. Porter's research identifies the fundamental determinants of national competitive advantage in an industry, and how they work together as a system. He explains the important phenomenon of "clustering," in which related groups of successful firms and industries emerge in one nation to gain leading positions in the world market. Among the over 100 industries examined are the German chemical and printing industries, Swisstextile equipment and pharmaceuticals, Swedish mining equipment and truck manufacturing, Italian fabric and home appliances, and American computer software and movies. Building on his theory of national advantage in industries and clusters, Porter identifies the stages of competitive development through which entire national economies advance and decline. Porter's finding are rich in implications for both firms and governments. He describes how a company can tap and extend its nation's advantages in international competition. He provides a blueprint for government policy to enhance national competitive advantage and also outlines the agendas in the years ahead for the nations studied. This is a work which will become the standard for all further discussions of global competition and the sources of the new wealth of nations.

タイトル: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Revised and Updated)著者: Jay Conrad Levinson出版社: Houghton Mifflin Company出版日: 1998年10月21日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and management lessons for the twenty-first-century entrepreneur.

タイトル: Harvests of Joy: How the Good Life Became Great Business著者: Robert Mondavi出版社: Mariner Books出版日: 1999年10月07日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。In this autobiography of the founder of the internationally celebrated winery in Napa Valley, Robert Mondavi shares his inspirational story. In 1965, after a notorious family feud, Robert Mondavi--then 52 years old-- was thrown out of his family's winery. Far from defeated, Mondavi was dedicated to a vision of creating a superior wine. What has happened since that fateful day is one of the greatest sucess stories of American business. The Robert Mondavi Winery is respected around the world, and Mondavi is the man who is most responsible for the worldwide recognition of American winemaking, as well as changing America's palate for fine wine and fine food. In Harvests of Joy, Mondavi shares how, through his passion for excellence, he achieved this extraordinary position, one he reached not without pain and sacrifice. With invaluable insider tips on his approach to both winemaking and to running a business, Mondavi's story is "a grand example of the fact that in America you can pretty much be, do, or accomplish whatever you set out to." (Ventura County Star)

タイトル: Presence: Human Purpose and the Field of the Future著者: Peter M Senge出版社: Society for Organizational Learning出版日: 2004年01月01日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。

タイトル: Finer Future: Creating an Economy in Service to Life著者: L Hunter Lovins出版社: New Society Publishers出版日: 2018年10月09日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。The blueprint for an inspiring regenerative economy that avoids collapse and works for people and the planet. Humanity is in a race with catastrophe. Is the future one of global warming, 65 million migrants fleeing failed states, soaring inequality, and grid-locked politics? Or one of empowered entrepreneurs and innovators working towards social change, leveling the playing field, and building a world that works for everyone? While the specter of collapse looms large, A Finer Future demonstrates that humanity has a chance - just - to thread the needle of sustainability and build a regenerative economy through a powerful combination of enlightened entrepreneurialism, regenerative economy, technology, and innovative policy. The authors - world leaders in business, economics, and sustainability - gather the environmental economics evidence, outline the principles of a regenerative economy, and detail a policy roadmap to achieving it, including: Transforming finance and corporations Reimagining energy, agriculture, ecosystems, and the nature of how we work Enhancing human well-being Delivering a world that respects ecosystems and human community. Charting the course to a regenerative economy is the most important work facing humanity and A Finer Future provides the essential blueprint for business leaders, entrepreneurs, environmentalists, politicians, policymakers, and others working to create a world that works for people and the planet. AWARDS SILVER 2020 Eric Zencey Prize SILVER 2018 Nautilus Book Awards: Ecology & Environment BRONZE 2018 Foreword INDIES: Business & Economics

タイトル: Corner Office: Indispensable and Unexpected Lessons from Ceos on How to Lead and Succeed著者: Adam Bryant出版社: St. Martin's Griffin出版日: 2012年04月24日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。Dozens of top CEOs reveal their candid insights on the keys to effective leadership and the qualities that set high performers apart What does it take to reach the top in business and to inspire others? Adam Bryant of The New York Times decided to answer this and other questions by sitting down with more than seventy CEOs and asking them how they do their jobs and the most important lessons they learned as they rose through the ranks. Over the course of extraordinary interviews, they shared memorable stories and eye-opening insights. The Corner Office draws together lessons from chief executives such as Steve Ballmer (Microsoft), Carol Bartz (Yahoo), Jeffrey Katzenberg (DreamWorks), and Alan Mulally (Ford), from which Bryant has crafted an original work that reveals the keys to success in the business world, including the five essential personality traits that all high performers exhibit--qualities that the CEOs themselves value most and that separate the rising stars from their colleagues. Bryant also demystifies the art of leadership and shows how executives at the top of their game get the most out of others. Leadership is not a one-size-fits-all skill, and these CEOs offer different perspectives that will help anyone who seeks to be a more effective leader and employee. For aspiring executives--of all ages--The Corner Office offers a path to future success.

タイトル: Made to Stick: Why Some Ideas Survive and Others Die著者: Chip Heath出版社: Random House出版日: 2007年01月02日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."--The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

タイトル: McGraw-Hill Investor's Desk Reference著者: Ellie Williams出版社: McGraw-Hill出版日: 2000年10月19日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。Today's investors are virtually bombarded with investment advice and information from hundreds of different sources. How do they make sense of it all? How does a person find online investing information as well as invest online? This work gathers together the essential information together in a single-volume reference. The information aims to help investors make knowledgeable decisions and to provide the reader with the necessary background information that many investing books omit. Its features include: a dictionary of complete terms; how to use the internet as an information source and how to invest online; in-depth material on investment vehicles; an explanation of investing styles; an examination of key economic indicators; and a discussion of the key players in the industry.

タイトル: Born to Buy: The Commercialized Child and the New Consumer Culture著者: Juliet B Schor出版社: Scribner出版日: 2004年08月24日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。Over the last fifteen years children's spending power has mushroomed to an estimated USD30 billion in direct purchases and another USD600 billion of influence over parental purchases. Advertising and marketing has exploded alongside expenditures and now totals more than USD12 billion a year. Ads targeted at children are virtually everywhere - in schools, museums and on the internet - and strategies for capturing the child wallet have become ever more sophisticated. Marketers are intruding into a child's most private space, organizing stealthy peer-to-peer viral marketing efforts, and using high tech scientific research methodologies. in the West. By eighteen months babies can recognize logos, by two they ask for products by brand name. During their nursery school years children will request an average of twenty-five products a day, by the time they enter primary school the average child can identify 200 logos and children between the ages of six and twelve spend more time shopping than reading, attending youth groups, playing outdoors or spending time in household conversation. On the basis of first-hand research inside the advertising industry, BORN TO BUY lays bare the research, messages and marketing strategies being used to target children, and assesses the impact of those efforts.

タイトル: Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers著者: Russell Brunson出版社: Hay House Business出版日: 2020年03月26日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

タイトル: Five Dysfunctions of a Team: A Leadership Fable著者: Patrick M Lencioni出版社: Jossey-Bass出版日: 2002年04月11日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。Geschrieben von Bestsellerautor Patrick Lencioni ("The Five Temptations of a CEO). "The Five Dysfunctions of a Team" analysiert, warum Teams häufig leistungsschwach sind und nicht richtig funktionieren. Lencioni beschreibt die fünf häufigsten "Fehlfunktionen" von Teams und nennt Möglichkeiten, wie diese zu beseitigen sind. Die hier vorgestellten Möglichkeiten zur Problemlösung sind ebenso einfach wie bahnbrechend. Sie sind auf alle Unternehmen anwendbar und können sofort in die Praxis umgesetzt werden.

タイトル: Wal-Mart Effect: How the World's Most Powerful Company Really Works--And Howit's Transforming the American Economy著者: Charles Fishman出版社: Penguin Press HC, The出版日: 2006年02月01日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。An award-winning journalist breaks through the wall of secrecy to reveal the many astonishing ways Wal-Mart's power affects our lives and reaches all around the world. The Wal-Mart Effect: The overwhelming impact of the world's largest company--due to its relentless pursuit of low prices--on retailers and manufacturers, wages and jobs, the culture of shopping, the shape of our communities, and the environment; a global force of unprecedented nature. Wal-Mart is not only the world's largest company; it is also the largest company in the history of the world. Americans spend $26 million "every hour" at Wal-Mart, twenty-four hours of every day, every day of the year. Is the company a good thing or a bad thing? On the one hand, market guru Warren Buffett estimates that the company's low prices save American consumers $10 billion a year. On the other, the behemoth is the #1 employer in thirty-seven of the fifty states yet has never let a union in the door. Though 70 percent of Americans now live within a fifteen-minute drive of a Wal-Mart store, we have not even begun to understand the true power of the company and the many ways it is shaping American life. We know about the lawsuits and the labor protests, but what we don't know is how profoundly the "Wal-Mart effect" is shaping our lives. "Fast Company" senior editor Fishman, whose revelatory cover story on Wal-Mart generated the strongest reader response in the history of the magazine, takes us on an unprecedented behind-the-scenes investigative expedition deep inside the many worlds of Wal-Mart. He reveals the radical ways in which the company is transforming America's economy, our workforce, our communities, and our environment. Fishman penetrated the secrecy of Wal-Mart headquarters, interviewing twenty-five high-level ex-executives; he journeyed into the world of a host of Wal-Mart's suppliers to uncover how the company strong-arms even the most established brands; and journeyed to the ports and factories, the fields and forests where Wal-Mart's power is warping the very structure of the world's market for goods. Wal-Mart is not just a retailer anymore, Fishman argues. It has become a kind of economic ecosystem, and anyone who wants to understand the forces shaping our world today must understand the company's hidden reach.

タイトル: Great Failures of the Extremely Successful: Mistakes, Adversity, Failure and Other Steppingstones to Success著者: Steve Young出版社: Tallfellow Press出版日: 2002年09月01日古本非常に良い。端が少し摩耗しているが、汚れのないきれいな本。製本状態は良好。ダスト ジャケットが付属している場合は、それも含まれます。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。These motivational personal accounts recall the heartbreaks, wrong moves, flops, botched opportunities and rejections that ultimately led to triumph.

タイトル: Now, Discover Your Strengths: The Revolutionary Gallup Program That Shows You How to Develop Your Unique Talents and Strengths著者: Gallup出版社: Gallup Press出版日: 2001年01月29日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。The 20th anniversary edition of Now, Discover Your Strengths comes with an access code to the Clifton StrengthsFinder 2.0 assessment. This updated assessment includes reports and resources that go far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths. Many people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, they are raised and taught to become experts in their weaknesses -- and spend their lives trying to fix them -- while their strengths lie dormant. Led by Don Clifton, the Father of Strengths-Based Psychology, Gallup created a revolutionary program to help people identify their talents; develop them into strengths; and enjoy consistent, near-perfect performance. Twenty years ago, Gallup released Now, Discover Your Strengths to bring this program to the world. At the heart of this book is CliftonStrengths, the assessment that is the product of decades of research and hundreds of thousands of interviews to identify the most prevalent human strengths. CliftonStrengths reveals 34 dominant talent themes that you can translate into personal and career success. To develop this assessment, Gallup conducted psychological profiles with more than 2 million individuals to help people around the world focus and perfect these themes. Since Now, Discover Your Strengths was first released two decades ago, more than 20 million people worldwide have taken the CliftonStrengths assessment. The 20th anniversary edition includes a unique access code to take CliftonStrengths -- previously known as StrengthsFinder 2.0 -- which is a significantly more robust program than the assessment that appeared in the original edition of the book. This web-based assessment analyzes your instinctive reactions and immediately presents you with your top five themes. Once you know which of the 34 themes you lead with -- such as Achiever, Activator, Empathy, Futuristic and Strategic -- the book will show you how to use your top themes for your own development, for your success as a manager and for the success of your organization. With accessible and profound insights into how to turn talents into strengths, and with immediate online feedback from the CliftonStrengths assessment at its core, Now, Discover Your Strengths is one of the most groundbreaking and powerful business books ever written.

タイトル: Now, Discover Your Strengths: The Revolutionary Gallup Program That Shows You How to Develop Your Unique Talents and Strengths著者: Gallup出版社: Gallup Press出版日: 2001年01月29日古本ほぼ新品。傷みが少なく、しっかりと製本された、優れた、マークのないコピーです。リサイクル可能なアメリカ製の封筒で発送します。すべての注文に 100% 返金保証付き。The 20th anniversary edition of Now, Discover Your Strengths comes with an access code to the Clifton StrengthsFinder 2.0 assessment. This updated assessment includes reports and resources that go far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths. Many people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, they are raised and taught to become experts in their weaknesses -- and spend their lives trying to fix them -- while their strengths lie dormant. Led by Don Clifton, the Father of Strengths-Based Psychology, Gallup created a revolutionary program to help people identify their talents; develop them into strengths; and enjoy consistent, near-perfect performance. Twenty years ago, Gallup released Now, Discover Your Strengths to bring this program to the world. At the heart of this book is CliftonStrengths, the assessment that is the product of decades of research and hundreds of thousands of interviews to identify the most prevalent human strengths. CliftonStrengths reveals 34 dominant talent themes that you can translate into personal and career success. To develop this assessment, Gallup conducted psychological profiles with more than 2 million individuals to help people around the world focus and perfect these themes. Since Now, Discover Your Strengths was first released two decades ago, more than 20 million people worldwide have taken the CliftonStrengths assessment. The 20th anniversary edition includes a unique access code to take CliftonStrengths -- previously known as StrengthsFinder 2.0 -- which is a significantly more robust program than the assessment that appeared in the original edition of the book. This web-based assessment analyzes your instinctive reactions and immediately presents you with your top five themes. Once you know which of the 34 themes you lead with -- such as Achiever, Activator, Empathy, Futuristic and Strategic -- the book will show you how to use your top themes for your own development, for your success as a manager and for the success of your organization. With accessible and profound insights into how to turn talents into strengths, and with immediate online feedback from the CliftonStrengths assessment at its core, Now, Discover Your Strengths is one of the most groundbreaking and powerful business books ever written.