＜p＞Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school’s marketing efforts. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Bigger Isn’t Necessarily Better examines the performance and operation of the US homebuilding sector based on a detailed survey of large home builders conducted by the authors in the period of the great building boom of the 2000s. In contrast to the many books that have focused on the financial side of the housing sector prior to the Great Recession, the book examines the operational side of the industry and what did, and, more importantly, what did not, happen during the period of unprecedented growth. Despite the rise of very large, national homebuilders during the boom years from 1999 to 2005 and the consolidation of the industry that accompanied it, the authors find that major homebuilders often did not adopt innovations in areas ranging from information technology, supply chain practices, and work site management, nor improve their operational performance. Given this, the book discusses what homebuilders can learn from other industries as they face a challenging future.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Careers in media and creative professions are extremely competitive, with fewer direct pathways to jobs and advancement relative to more traditional or technical professions. Many future media professionals train for careers without a clear understanding that personal attributes like adaptability, integrity, and confidence are just as important as any practical or theoretical knowledge. In today’s flooded market of talented and intelligent job applicants, it is more important than ever that media and communications professionals master critical soft skills to succeed in building their career.＜/p＞ ＜p＞In The 12 Attributes of Extraordinary Media Professionals, Roger Cooper shows young professionals that while personal attributes are essential to success, building these soft skills is a dynamic process that can be just as enjoyable as it is rewarding. This book fills a void in the personal and professional development of media professionals by presenting key attributes as a system of qualities that, when applied and considered together, add synergistic benefits for the individual’s career.＜/p＞ ＜p＞Cooper combines examples of successful media professionals with activities to begin readers’ development of twelve attributes that will prove timeless and relevant regardless of an individual’s career stage or the inevitable changes in business practices and technology.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞While gender equality has progressed in many sports since the second wave of the feminist movement in terms of women’s inclusion, participation, and success, harness horse racing has been recalcitrant to change. Gender, Work, and Harness Racing: Fast Horses and Strong Women in Southwestern Pennsylvania investigates the stories of women involved in harness racing to expose how they use the uniqueness of their situation to work for positive change. With stirring accounts of the strong women who are surviving, and sometimes succeeding, in harness horse racing, Elizabeth Anne Larsen’s analysis provides insight for studies of gender and work, occupational sex segregation, and women’s studies.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞The premier volume of the Annual Review of Cultural Heritage Informatics (ARCHI), edited by Samantha Kelly Hastings, is the polestar publication for cultural heritage scholars, professionals, and students. Featuring sixteen original works selected by the distinguished editorial board of international scholars, ARCHI presents a broad spectrum of the cultural heritage informatics field. Whether one is interested in cultural heritage preservation, digitization, digital humanities, user behavior, technology, or educational practices, ARCHI is the central source for current and emerging trends in the rapidly expanding cultural heritage informatics field.＜/p＞ ＜p＞Major sections include Best Practices, Digital Communities, Education, Field Reports, and Technology:＜br /＞ ? Best Practices contributors, such as distinguished scholars Mich?le V. Cloonan, Martha Mahard, Daniel Gelaw Alemneh, Abebe Rorissa, Jeannette A. Bastian, and Ross Harvey, explore the increasingly converging, distributed, and pluralistic nature of digital cultural heritage and suggest new perspectives on traditional preservation and access methodologies.＜br /＞ ? Digital Communities authors emphasize the role of cultural maps in interpreting digital representations and advocate for the preservation of digital cultural discourse.＜br /＞ ? Education offerings include an exploration of a current cultural heritage informatics educational program and an analysis of educational resources available to local history and genealogy collection librarians.＜br /＞ ? Field Reports case studies include active digitization programs, cultural heritage preservation initiatives, and developing cultural heritage research agendas in Ethiopia, Pennsylvania (U.S.), Australia, and Romania.＜br /＞ ? Technology for promoting the accessibility and preservation of cultural heritage is explored from the specific perspectives of a digital humanities virtual reality application, identification of a metric enabling libraries and archives to invoke analog video reproduction rights under the United States Copyright Act, folksonomies and other social networking tools as finding aid extensions, and a review of digital collection user studies.＜/p＞ ＜p＞In addition to the five major sections, a nascent sixth, Reviews, section is introduced and the vision charted for its expansion in future volumes. Providing a compendium of current research, educational initiatives, and best practices, ARCHI is a pivotal resource for cultural heritage informatics scholars, practitioners, and students. By challenging readers to explore a variety of contexts and offering critical evaluation of conventional practices, ARCHI promotes new ideas and offers new pathways of development for the cultural heritage informatics field.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Proper collections care, planning, and conservation is an essential responsibility for a museum of any size, but funding for these obligations often falls to the bottom of funding priorities because its constituencies are the quietest. Small museums need affordable ways to provide basic care for their collections and the tools to lobby for additional funds for the long-term health of collections. Small museums often do not have staff expertise on the maintenance and preservation of these large and expensive pieces of history. This book offers practical tips for collections care, including preservation strategies for historic properties and a primer on managing potential harms to your artifacts.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞At age 50, Maria Leonard Olsen drank her way out of a 25-year marriage. She had, against advice, put all her eggs in the motherhood basket, willfully derailing her successful law career. As teenagers, her precious children did not need her in the hands-on way they previously had. Her husband and she had grown apart because, among other things, they failed to nurture that important relationship. She was depressed and stuck.＜br /＞ When she turned 50, she had the distinct feeling that she was on the downward slope of her life. Actuarially speaking, she was. So when she turned 50, her gift to herself was to go on a crusade to make the most of whatever time she had left. She set out to do 50 new things that were significant, at least to her. The list spanned physical challenges, adventure travel, and lifestyle changes. Each taught her something about herself and about how she wanted to lead the next years of her life to come.＜br /＞ This work follows the work she did to accomplish those 50 new things and shows readers how to make their own action lists ? whether it be joining a knitting club or hiking the Himalayas, every item has significance for each individual and speaks to her needs and desires. The list is the match to spark the fire that will light the years after 50. Readers will hear about Maria’s adventures and the rewards of each. Accomplishing new things, learning new skills, deepening personal and spiritual relationships, and seeking out challenges will add the spice to a life that may feel repetitive, insignificant, inauthentic, or just plain boring.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Despite their passion and fury, contemporary Americans are remarkably clueless about how their tax system works. But with heated debates over taxation now roiling Congress and the nation, an understanding of our tax system is of vital importance. ＜em＞Taxes in America: What Everyone Needs to Know?＜/em＞, by preeminent tax scholars Leonard E. Burman and Joel Slemrod, offers a clear, concise explanation of how our tax system works, how it affects people and businesses, and how it might be improved. Accessibly written and organized in a clear, question-and-answer format, the book describes the intricacies of the modern tax system in an easy-to-grasp manner. Burman and Slemrod begin with the basic definitions of taxes and then delve into more complicated and indeed contentious concerns. They address such questions as how to recognize Fool's Gold tax reform plans. How much more tax could the IRS collect with better enforcement? How do tax burdens vary around the world? Why do corporations pay so little tax, even though they earn trillions of dollars every year? And what kind of tax system is most conducive to economic growth? ＜em＞What Everyone Needs to Know＜/em＞? is a registered trademark of Oxford University Press.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞It’s been more than forty years since the second edition of this landmark guide to the preservation and restoration of gardens and landscapes at historic sites was published.＜/p＞ ＜p＞Since the last edition came out, author Rudy Favretti, the nation’s foremost authority in this area, has worked on many significant sites including both Monticello and Mount Vernon.＜/p＞ ＜p＞New to this edition are:＜/p＞ ＜ul＞ ＜li＞Personal case studies from the authors’ extensive experience in landscape restoration-preservation＜/li＞ ＜li＞An in-depth look complete with color images of the archaeological excavations at Bacon’s Castle and Monticello in Virginia＜/li＞ ＜li＞Seventy-three illustrations including eight color photos＜/li＞ ＜li＞An enlarged and comprehensive bibliography＜/li＞ ＜li＞Fully updated and added chapters based on new and emerging information in the field＜/li＞ ＜/ul＞ ＜p＞Further, Landscape and Gardens for Historic Buildings covers a wide array of topics including researching and planning, maintaining restored landscapes, identifying authentic flora, and selecting the right historical period, or a series of periods to show the evolution of the historic landscape.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞SRA International grew from one person in his home basement to more than 7,000 people and nearly $2 billion in revenue in thirty years. The firm was profitable, revenue increased every year, and it became highly admired for its values and culture. SRA was on the Fortune list of 100 Best Places to Work in America for ten consecutive years. The company’s initial public offering on the New York Stock Exchange was the sixth most successful in 2002, and the price of its stock soared. Then, at the height of success, the top management team changed twice, growth declined, the firm made a bad acquisition, and the market it served began to decrease.＜/p＞ ＜p＞SRA was sold to a private equity firm. The new owners (including the founder and author of this book) hired a dynamic young CEO who implemented changes designed to restore values, culture, and business success. As this account ends, the market was challenging, but the outlook was promising.＜/p＞ ＜p＞This book describes the lessons learned through varied phases: startup, rapid growth, changes in leadership, business problems, privatization; and it explains how high ethics and a sense of service to customers, employees, and society led to a very special company. Its intended audience is business professionals in emerging and established companies and for current and former employees and friends.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Over the past ten years, the North American mission field has experienced dramatic changes, which in turn have required congregations, middle judicatories, and denominations to adapt. Among these adaptations is an expectation for clear goals and quantified progress towards those goals. Church leaders who have never needed to measure their goals and progress with metrics may find this change daunting. The use of metricsーdenominational and middle judicatory dashboards, and the tracking of congregational trendsーhas become an uncomfortable and misunderstood practice in this search for accountability.＜/p＞ ＜p＞Doing the Math of Mission offers theory, models, and new tools for using metrics in ministry. This book also shows where metrics and accountability fit into the discernment, goal setting, and strategies of ministry.＜/p＞ ＜p＞While there are resources for research on congregations, tools on congregational studies, and books on program evaluation, there is a gap when it comes to actual tools and resources for church leaders. This book is intended to help fill that gap, giving leaders a toolbox they can use in their own setting to clarify their purpose and guide their steps.＜/p＞ ＜p＞Resource materials that leaders can use in their own setting are available. In order to obtain this material, please contact ＜a href="mailto:resourcematerial@rowman.com"＞resourcematerial@rowman.com＜/a＞.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Henosis is the Greek word for oneness/unity. Since time immemorial this universal concept has been championed within traditional wisdom, ancient philosophy and theology. The psychoanalyst, Carl Jung referred our shared human experience with the phrase “collective unconscious,” while physicists use the term “quantum entanglement” to describe how every particle is inherently connected to the whole. The missing links between the wisdom of ancient philosophy and the startling insights within modern psychology to transform suffering, transcend circumstances, and increase our capacity for love are explored in The Promise of Wholeness.＜/p＞ ＜p＞Most philosophical studies of ancient wisdom lack practical applications, and many popular psychology books simply skim the surface of the human experience. Licensed clinical social worker and psychotherapist Eric Ehrke offers a new foundation for profound living based on classical teachings and enriched by modern scientific/psychological breakthroughs. The principles and values it takes to be happy and whole endure, but gentle makeovers are needed to modernize the message. Clinical examples from Eric Ehrke’s forty years of psychotherapy practice and personal stories from courageous individuals are included throughout the book. Emphasizing innovative teachings, and new critical exercises for infantile, childish, and adolescent stress responses, Ehrke offers powerful meditations and invaluable tools for bringing these concepts and strategies into everyday life. Here, eternal wisdom, sound psychological principles, and practical solutions come together in this handbook of consciousness; a truly helpful guide for anyone seeking lasting peace and well-being.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜em＞The Marketplace of Revolution＜/em＞ offers a boldly innovative interpretation of the mobilization of ordinary Americans on the eve of independence. Breen explores how colonists who came from very different ethnic and religious backgrounds managed to overcome difference and create a common cause capable of galvanizing resistance. In a richly interdisciplinary narrative that weaves insights into a changing material culture with analysis of popular political protests, Breen shows how virtual strangers managed to communicate a sense of trust that effectively united men and women long before they had established a nation of their own. ＜em＞The Marketplace of Revolution＜/em＞ argues that the colonists' shared experience as consumers in a new imperial economy afforded them the cultural resources that they needed to develop a radical strategy of political protest--the consumer boycott. Never before had a mass political movement organized itself around disruption of the marketplace. As Breen demonstrates, often through anecdotes about obscure Americans, communal rituals of shared sacrifice provided an effective means to educate and energize a dispersed populace. The boycott movement--the signature of American resistance--invited colonists traditionally excluded from formal political processes to voice their opinions about liberty and rights within a revolutionary marketplace, an open, raucous public forum that defined itself around subscription lists passed door-to-door, voluntary associations, street protests, destruction of imported British goods, and incendiary newspaper exchanges. Within these exchanges was born a new form of politics in which ordinary man and women--precisely the people most often overlooked in traditional accounts of revolution--experienced an exhilarating surge of empowerment. Breen recreates an "empire of goods" that transformed everyday life during the mid-eighteenth century. Imported manufactured items flooded into the homes of colonists from New Hampshire to Georgia. ＜em＞The Marketplace of Revolution＜/em＞ explains how at a moment of political crisis Americans gave political meaning to the pursuit of happiness and learned how to make goods speak to power.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞The Historical Dictionary of the Chinese Economy covers the world’s second largest macro economy. Extensive attention throughout the volume is given to the historical development of the Chinese economy since the establishment of the People’s Republic of China (PRC) in 1949. Included is a review of developments during the period of central economic planning adopted from the Soviet Union (1953-1978) and in-depth information and analysis on the various policies and fundamental changes brought about in China by the inauguration of economic reforms from 1978-1979 through 2016.＜/p＞ ＜p＞This book contains a chronology, an introduction, and an extensive bibliography. The dictionary section has over 400 cross-referenced entries on i critical sectors of the economy including automobiles, banking and finance, national currency, economic regulation, trade and investment, and important industries such as agriculture, computers and electronics, iron and steel, real estate, and shipping.. This book is an excellent resource for students, researchers, and anyone wanting to know more about China’s economy.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞In 1789, when the First Congress met in New York City, the members traveled to the capital just as Roman senators two thousand years earlier had journeyed to Rome, by horse, at a pace of some five miles an hour. Indeed, if sea travel had improved dramatically since Caesar's time, overland travel was still so slow, painful, and expensive that most Americans lived all but rooted to the spot, with few people settling more than a hundred miles from the ocean (a mere two percent lived west of the Appalachians). America in effect was just a thin ribbon of land by the sea, and it wasn't until the coming of the steam railroad that our nation would unfurl across the vast inland territory. In ＜em＞Railroads Triumphant＜/em＞, Albro Martin provides a fascinating history of rail transportation in America, moving well beyond the "Romance of the Rails" sort of narrative to give readers a real sense of the railroad's importance to our country. The railroad, Martin argues, was "the most fundamental innovation in American material life." It could go wherever rails could be laid--and so, for the first time, farms, industries, and towns could leave natural waterways behind and locate anywhere. (As Martin points out, the railroads created small-town America just as surely as the automobile created the suburbs.) The railroad was our first major industry, and it made possible or promoted the growth of all other industries, among them coal, steel, flour milling, and commercial farming. It established such major cities as Chicago, and had a lasting impact on urban design. And it worked hand in hand with the telegraph industry to transform communication. Indeed, the railroads were the NASA of the 19th century, attracting the finest minds in finance, engineering, and law. But Martin doesn't merely catalogue the past greatness of the railroad. In closing with the episodes that led first to destructive government regulation, and then to deregulation of the railroads and the ensuing triumphant rebirth of the nation's basic means of moving goods from one place to another, ＜em＞Railroads Triumphant＜/em＞ offers an impassioned defense of their enduring importance to American economic life. And it is a book informed by a lifelong love of railroads, brimming with vivid descriptions of classic depots, lavish hotels in Chicago, the great railroad founders, and the famous lines. Thoughtful and colorful by turn, this insightful history illuminates the impact of the railroad on our lives.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Have you ever wished you could just wake up one day, reach across your nightstand and hit the Life Reset button?Let’s face it. The struggles and frustrations of everyday life leave millions of women and men around the globe yearning for a new way. Awareness Integration is a new model in the field of psychology synthesizing concepts from cognitive, behavioral, emotional, and body-mind theories that offers an opportunity to choose and reset life. This model enhances self-awareness, increases self-esteem, releases psychological blocks, heals emotional wounds, and reduces anxiety and depression. It promotes a clear, realistic, and positive proactive attitude for learning and implementing new skills for an effective, productive, functional, and fulfilling life.＜/p＞ ＜p＞The hunger for more satisfying relationships, more fulfilling careers, a release of stress and anxiety, and the freedom to be who we really are in our hectic and disconnected culture has become paramount for anyone seeking the best they can be. Life Resetoffers a comprehensive resource for re-envisioning and rebuilding your life. This accessible, hands-on guide escorts readers through the steps of the time and trial-tested Awareness Integration Model.＜/p＞ ＜p＞Life Resettakes readers on an interactive journey with 12 simple open-ended questions to promote self-awareness. This guided process, designed to facilitate healing past traumas and removing blocks related to the seven major areas of life, is supported by the author’s instructions, guidance and real life examples. Readers visit crucial areas of their lives, examining relationships they have with friends and coworkers, parents, siblings, partners and children.＜/p＞ ＜p＞Life Resetis about creating a depth of awareness, understanding, acceptance, responsibility and accountability toward the way we think, feel, and act toward ourselves and others, owning the impact of our attitudes in the worlds we create, healing the past that is creeping constantly into our present, and creating an intention with goals to create a fulfilled and joyous life from here on out.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞This book represents the first systematic effort to examine (1) the factual accuracy of the claims made in an entire political advertising campaign, (2) the visuals and sound cues used in that advertising and their relationship with the tone and accuracy of ads, and (3) the impact of the accuracy of claims on what people know and how they vote in a real campaign. The research is based on several years of labor-intensive coding of the factual accuracy of every claim made in the presidential ads in the 2008 election as well as the ads for the races for the US Congress in Minnesota. We show how the accuracy of political ad claims, the visuals and sound of ads, and ad tone (particularly negativity) are related to voting behavior. We argue that understanding how the accuracy of political ad claims affects voters is now more important than ever.＜/p＞ ＜p＞This research has steered clear of the normative question of what such putative gains in knowledge represent, however. Does the content of negative advertising enhance voter capacities, such as the ability to locate candidates’ issue positions accurately or state reasons to like or dislike candidates based on accurate information about the candidates’ traits or issue stands? Does the accuracy of the information in political advertising matterーto voting behavior or vote choice??whether turnout goes up or down? Would voting more, while knowing less that is true be sufficient in a democracy? In studying the effects of advertising tone, such questions about advertising tone have not been asked. Our book redresses this lacuna. We show that negative advertising is more likely to make inaccurate claims. We show that ads making inaccurate claims also use a larger number of visual and sound distortions, perhaps tying up more cognitive capacities while pressing their untruthful arguments. We show links between inaccurate advertising and aggregate turnout, individual turnout, and individual political knowledge. The news is not good in an age of post-factual democracies.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Situated at the intersection of cultural heritage and local community, this book enlarges our understanding of the Indigenous peoples of southern M?xico and northern Central America who became detached from “the ancient Maya” through colonialism, government actions, and early twentieth-century anthropological and archaeological research. Through grass-roots heritage programs, local communities are reconnecting with a much valorized but distant past.＜/p＞ ＜p＞Maya Cultural Heritage explores how community programs conceived and implemented in a collaborative style are changing the relationship among, archaeological practice, the objects of archaeological study, and contemporary ethnolinguistic Mayan communities. Rather than simply describing Maya sites, McAnany concentrates on the dialogue nurtured by these participatory heritage programs, the new “heritage-scapes” they foster, and how the diverse Maya communities of today relate to those of the past.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Banking on Sterling: Britain's Independence from the Euro Zone, by Ophelia Eglene, provides an in-depth analysis of the British policy on the European Economic and Monetary Union (EMU) over the past twenty years. Eglene demonstrates how the Conservative government of John Major and the Labour government of Tony Blair implemented policies that had the same overriding goals. The first of their shared goals was to continue being involved in decisions on the remaining details of the EMU and to avoid discrimination in the European Union by appearing as a member state willing to embrace the full European project at an indeterminate point. The second goal was to address the conflicting preferences of domestic economic actors with an ambiguous policy aimed at buying time. Pressure on the British government came from both the business and financial sectors on the question of EMU membership. While the business community was divided on the euro, there was one sector, export-oriented producers, strongly in favor. The financial sector, for its part, needed more time to clearly assess where its interests lay, and it insisted that the government not rush a decision one way or the other. Banking on Sterling demonstrates that the government_no matter which party was in power_always had in mind the welfare of the financial sector. When the conclusion was reached in London that its financial sector would benefit more from an offshore position than as a member of the EMU, the British government provided both direct and indirect compensation to the export-oriented business sector that had definitely lost the battle for the euro. Ophelia Eglene's Banking on Sterling: Britain's Independence from the Euro Zone effectively shows the unequal influence of business and finance on the British economy.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Today’s accelerated pace of decision-making combined with the emphases on accountability and transparency has created the need for analytical tools and templates to support the decision-making process of museum staffs and boards. Museum Operations: A Handbook of Tools, Templates, and Models contains research and analytical tools, templates, and models ? giving museum professionals processes and procedures for analyzing information and making decisions that are then easily explainable to staff, board members, donors, patrons, and other stakeholders.＜/p＞ ＜p＞The book consists of four parts.＜/p＞ ＜ul＞ ＜li＞Part One is an overview of the research project management process.＜/li＞ ＜li＞Part Two introduces the 19 tools, templates, and models that can be used to collect, analyze, and present research results and recommendations. It also explains what each tool, template, or model is, what it does, when it should be used, and how it should be used.＜/li＞ ＜li＞Part Three presents six fictional case studies that show when and how the tools, templates, and models can be used in situ.＜/li＞ ＜li＞Part Four contains blank, instructional versions of the tools, templates, and models for the reader’s use.＜/li＞ ＜/ul＞ ＜p＞Additional resources related to project management, research and analysis, and presentation skills are also included.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Most people spend a good deal of time and a little more than half of their energy, money and resources in an effort to make their homes more efficient, for both themselves and the planet. But five days a week nearly all of America goes to work, and some spend almost as much time at their place of work as they do at home. With more than 30 million of these workplaces are small businesses, and 18,500 firms of 500 employees or more, the workplace is largely responsible for the other half of the consumption of resources in the United States.＜/p＞ ＜p＞More and more people are becoming progressively interested and committed to contributing to the health and “greening” of their workplace, as well as the world at large. Although many people desire to do their part and play a role in the conservation of energy and resources at their workplace most think that it is harder to conserve at work due to circumstances beyond their control, and aren’t aware of how, which or in what ways they can contribute to change.＜/p＞ ＜p＞In order to inspire workers to engage in the lowering of the company’s carbon footprint a company must know how to improve and implement change.Jeff Dondero tackles topics such as reorganizing thoughts about traditional ways of supervising employees, alternatives for offsetting carbon footprints, environmental effects businesses have on cities, smarter practices for recycling, and how to effectively use and audit resources.＜/p＞ ＜p＞The Energy Wise Workplace provides practical suggestions and innovative ways for increasing the environmental and technological aspects of an efficient office, as well as improving productivity and work environment to keep employees happy and healthy and at the same time saving money. Therefore, whether you’re a worker or the queen bee, “green” is the new black.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞There is much discussion about global poverty and the billions of people living with almost nothing. Why is it that governments, development banks, think-tanks, academics, NGOs and many others can't just fix the problem? Why is it that seemingly obvious reforms never happen? Why are prosperity and equity so elusive? Economic Development: What Everyone Needs to Know? brings readers right into the trenches of economic development to show what practitioners are actually doing and explains the issues, dilemmas, options, frustrations and opportunities they face, day in and day out. In straightforward language and a question-and-answer format, Marcelo M. Giugale outlines the frontier of the development practice or, as he puts it, ＜em＞"...the point at which knowledge stops and ignorance begins."＜/em＞ He takes readers from why it is so difficult to get governments to function, to the basic policies that economies need to work well, the powerful new tools for social assistance, and the challenges of inclusion, education, health, infrastructure, technology, data, and foreign aid. The book draws examples from the world over, but pays particular attention to the region that represents development, and the need for it, better than any other: Africa. Giugale gives no definitive, universal answers. They don't really exist. Rather, he highlights what works, what doesn't, and what's promising. But his overall message is clear: economic development, and the poverty reduction that goes with it, have never been more possible for more countries. ＜em＞What Everyone Needs to Know?＜/em＞ is a registered trademark of Oxford University Press.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Wearable textiles hold their own stories of trade, manufacture and regionalism, just to name a few; they also tell a personal tale of the individuals who created our history. When we look at a piece of clothing, a coat, a dress, an undergarment, we see an item that is more personal, more closely related to the human body than nearly anything else it comes in contact with throughout the day. Garments can do far more for exhibitions and interpretation than merely providing a bit of color and beauty. Clothing is both artistic and utilitarian and is capable of adding so much to the story of who we are and where we came from.＜br /＞ The Care and Display of Historic Clothing aims to assist with the full integration of costume collections into the interpretation of the past. Often relied on for their ability to add beauty and color to exhibitions, these collection items provide a very personal side to any story at a given moment in history. The topics explored in this publication range from the care and identification of items in a costume collection to discussions about both physical display and how they can be used to engage audiences.＜br /＞ The book's focus is on costume collections and discussion topics will include information in regards to＜/p＞ ＜ul＞ ＜li＞costume collection storage,＜/li＞ ＜li＞display techniques,＜/li＞ ＜li＞basic identification, and＜/li＞ ＜li＞ideas on how to incorporate costumes into exhibitions and programming.＜/li＞ ＜/ul＞ ＜p＞A list of further resources at the back of the book helps provide supplemental, in-depth information on individual areas. The layout of this work will aim to provide information that slowly leads from understanding your costume collection and obtaining physical control to incorporating it in a significant and informative way into the work of the organization. Providing all of these resources in one place will make the incorporation of costumes a more obtainable goal for small to mid-sized museums and historical societies.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Understanding poverty and what to do about it, is perhaps the central concern of all of economics. Yet the lay public almost never gets to hear what leading professional economists have to say about it. This volume brings together twenty-eight essays by some of the world leaders in the field, who were invited to tell the lay reader about the most important things they have learnt from their research that relate to poverty. The essays cover a wide array of topics: the first essay is about how poverty gets measured. The next section is about the causes of poverty and its persistence, and the ideas range from the impact of colonialism and globalization to the problems of "excessive" population growth, corruption and ethnic conflict. The next section is about policy: how should we fight poverty? The essays discuss how to get drug companies to produce more vaccines for the diseases of the poor, what we should and should not expect from micro-credit, what we should do about child labor, how to design welfare policies that work better and a host of other topics. The final section is about where the puzzles lie: what are the most important anomalies, the big gaps in the way economists think about poverty? The essays talk about the puzzling reluctance of Kenyan farmers to fertilizers, the enduring power of social relationships in economic transactions in developing countries and the need to understand where aspirations come from, and much else. Every essay is written with the aim of presenting the latest and the most sophisticated in economics without any recourse to jargon or technical language.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Introduction to Public History: Interpreting the Past, Engaging Audiences is a brief foundational textbook for public history. It is organized around the questions and ethical dilemmas that drive public history in a variety of settings, from local community-based projects to international case studies. This book is designed for use in undergraduate and graduate classrooms with future public historians, teachers, and consumers of history in mind.＜/p＞ ＜p＞The authors are practicing public historians who teach history and public history to a mix of undergraduate and graduate students at universities across the United States and in international contexts. This book is based on original research and the authors’ first-hand experiences, offering a fresh perspective on the dynamic field of public history based on a decade of consultation with public history educators about what they needed in an introductory textbook. Each chapter introduces a concept or common practice to students, highlighting key terms for student review and for instructor assessment of student learning. The body of each chapter introduces theories, and basic conceptual building blocks intermixed with case studies to illustrate these points. Footnotes credit sources but also serve as breadcrumbs for instructors who might like to assign more in-depth reading for more advanced students or for the purposes of lecture development. Each chapter ends with suggestions for activities that the authors have tried with their own students and suggested readings, books, and websites that can deepen student exposure to the topic.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Between the countless works of art in the world and numerous laws on their care, the task of deciphering correct procedure can seem daunting. In Art Law: A Concise Guide for Artists, Curators, and Art Educators, Michael E. Jones breaks down the legal language into a concise tool for all those involved in the art world.＜/p＞ ＜p＞While most art law books are written for law students or museum directors, trustees, and curators, Jones’ book appeals to a far larger audience, particularly undergraduate and graduate students studying art, graphic design, photography, museum studies, art education and art business. It is also a useful research guide for museum professionals, gallery directors, foundation heads, working professional visual fine artists and board/trustee members. Art Law distinguishes itself by providing a broad scope of art law in relation to the world of artists and those organizations that support, preserve, govern, display, and even sell art.＜/p＞ ＜p＞Covering topics such as acquisition, grants, and buying and selling, this book takes a look at the ethical and legal issues and rights that confront the art community and museums. Through case studies complete with images, readers can see these topics in action. Art Law is a must-have guide for art educators, museum studies students, art law and business programs, and artists looking for clear and readable descriptions and answers to the relevant legal issues facing the art world community.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Using recent polling results, this book identifies the core economic components of the American Dream: standard of living, financial security, and upward mobility. The authors document the trend in each of these components over the last thirty years, using figures (trend lines and bar charts) based upon the best available data. Collectively, this evidence has alarming implications for the economic fate of those at the bottom of the nation's income distribution. For that group, as the authors show, the American Dream is dying.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞From mad cows to McDonaldization to genetically modified maize, European food scares and controversies at the turn of the millennium provoked anxieties about the perils hidden in an increasingly industrialized, internationalized food supply. These food fears have cast a shadow as long as Africa, where farmers struggle to meet European demand for the certifiably clean green bean. But the trade in fresh foods between Africa and Europe is hardly uniform. Britain and France still do business mostly with their former colonies, in ways that differ as dramatically as their national cuisines. The British buy their "baby veg" from industrial-scale farms, pre-packaged and pre-trimmed; the French, meanwhile, prefer their green beans naked, and produced by peasants. Managers and technologists coordinate the baby veg trade between Anglophone Africa and Britain, whereas an assortment of ＜em＞commercants＜/em＞ and self-styled agro-entrepreneurs run the French bean trade. Globalization, then, has not erased cultural difference in the world of food and trade, but instead has stretched it to a transnational scale. ＜em＞French Beans and Food Scares＜/em＞ explores the cultural economies of two "non-traditional" commodity trades between Africa and Europe--one anglophone, the other francophone--in order to show not only why they differ but also how both have felt the fall-out of the wealthy world's food scares. In a voyage that begins in the mid-19th century and ends in the early 21st, passing by way of Paris, London, Burkina Faso and Zambia, ＜em＞French Beans and Food Scares＜/em＞ illuminates the daily work of exporters, importers and other invisible intermediaries in the global fresh food economy. These intermediaries' accounts provide a unique perspective on the practical and ethical challenges of globalized food trading in an anxious age. They also show how postcolonial ties shape not only different societies' geographies of food supply, but also their very ideas about what makes food good.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞"Of all the economic bubbles that have been pricked," the editors of ＜em＞The Economist＜/em＞ recently observed, "few have burst more spectacularly than the reputation of economics itself." Indeed, the financial crisis that crested in 2008 destroyed the credibility of the economic thinking that had guided policymakers for a generation. But what will take its place? In ＜em＞How the Economy Works＜/em＞, one of our leading economists provides a jargon-free exploration of the current crisis, offering a powerful argument for how economics must change to get us out of it. Roger E. A. Farmer traces the swings between classical and Keynesian economics since the early twentieth century, gracefully explaining the elements of both theories. During the Great Depression, Keynes challenged the longstanding idea that an economy was a self-correcting mechanism; but his school gave way to a resurgence of classical economics in the 1970s-a rise that ended with the current crisis. Rather than simply allowing the pendulum to swing back, Farmer writes, we must synthesize the two. From classical economics, he takes the idea that a sound theory must explain how individuals behave-how our collective choices shape the economy. From Keynesian economics, he adopts the principle that markets do not always work well, that capitalism needs some guidance. The goal, he writes, is to correct the excesses of a free-market economy without stifling entrepreneurship and instituting central planning. Recent events have shown that we cannot afford to treat economics as an ivory-tower abstraction. It has a direct impact on our lives by guiding regulators and policymakers as they make decisions with far-reaching practical consequences. Written in clear, accessible language, ＜em＞How the Economy Works＜/em＞ makes an argument that no one should ignore.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞"Of all the economic bubbles that have been pricked," the editors of ＜em＞The Economist＜/em＞ recently observed, "few have burst more spectacularly than the reputation of economics itself." Indeed, the financial crisis that crested in 2008 destroyed the credibility of the economic thinking that had guided policymakers for a generation. But what will take its place? In ＜em＞How the Economy Works＜/em＞, one of our leading economists provides a jargon-free exploration of the current crisis, offering a powerful argument for how economics must change to get us out of it. Roger E. A. Farmer traces the swings between classical and Keynesian economics since the early twentieth century, gracefully explaining the elements of both theories. During the Great Depression, Keynes challenged the longstanding idea that an economy was a self-correcting mechanism; but his school gave way to a resurgence of classical economics in the 1970s-a rise that ended with the current crisis. Rather than simply allowing the pendulum to swing back, Farmer writes, we must synthesize the two. From classical economics, he takes the idea that a sound theory must explain how individuals behave-how our collective choices shape the economy. From Keynesian economics, he adopts the principle that markets do not always work well, that capitalism needs some guidance. The goal, he writes, is to correct the excesses of a free-market economy without stifling entrepreneurship and instituting central planning. Recent events have shown that we cannot afford to treat economics as an ivory-tower abstraction. It has a direct impact on our lives by guiding regulators and policymakers as they make decisions with far-reaching practical consequences. Written in clear, accessible language, ＜em＞How the Economy Works＜/em＞ makes an argument that no one should ignore.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。