著者：Lee Silber出版社：Crownサイズ：ペーパーバックISBN-10：0609800906ISBN-13：9780609800904■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては　発送まで48時間かかる場合があります。あらかじめご了承ください。 ■メール便は、1冊から送料無料です。※宅配便の場合、2,500円以上送料無料です。※あす楽ご希望の方は、宅配便をご選択下さい。※「代引き」ご希望の方は宅配便をご選択下さい。※配送番号付きのゆうパケットをご希望の場合は、追跡可能メール便（送料210円）をご選択ください。■ただいま、オリジナルカレンダーをプレゼントしております。■お急ぎの方は「もったいない本舗　お急ぎ便店」をご利用ください。最短翌日配送、手数料298円から■まとめ買いの方は「もったいない本舗　おまとめ店」がお買い得です。■中古品ではございますが、良好なコンディションです。決済は、クレジットカード、代引き等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品画像に「帯」が付いているものがありますが、中古品のため、実際の商品には付いていない場合がございます。■商品状態の表記につきまして・非常に良い：　　使用されてはいますが、　　非常にきれいな状態です。　　書き込みや線引きはありません。・良い：　　比較的綺麗な状態の商品です。　　ページやカバーに欠品はありません。　　文章を読むのに支障はありません。・可：　　文章が問題なく読める状態の商品です。　　マーカーやペンで書込があることがあります。　　商品の痛みがある場合があります。

＜p＞This is the eBook version of the printed book.＜/p＞ ＜p＞This Element is an excerpt from ＜em＞The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance＜/em＞ (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats.＜/p＞ ＜p＞A simple, practical, easy-to-adapt model for measuring HR communications?so you can make sure it works and improve it!＜/p＞ ＜p＞The most dangerous assumption you can make about communication? Just because you’ve sent a message, employees have received it, understood it, bought into it, and acted on it. There’s only one way to know your communication has been effective: Measure its effectiveness. It needn’t be difficult. We’ll show you a simple model?and how to apply it.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞The Definitive Guide to Valuing Hard-to-Value Companies: Fully Revised for Today’s Financial Markets＜/strong＞＜/p＞ ＜p＞Valuing money-making companies that have long histories and established business models is straightforward. It is when you encounter difficult-to-value companies that you feel the urge to go over to the dark side of valuationーwhere you abandon first principles and create new metrics. Aswath Damodaran looks at a range of these companies, from start-ups in new businesses to distressed companies, from banks facing regulatory turmoil to commodity firms, and from emerging market upstarts to multinationals that spread across geographies and businesses. With each grouping, he helps you examine the call of the dark side and its practices and frameworks to value these firms.＜/p＞ ＜p＞To answer these questions, Aswath looks at companies across the life cycle and in different markets, from Uber and Shake Shack at one end of the spectrum to Vale, Royal Dutch, and United Technologies at the other end.＜/p＞ ＜p＞In the process, you learn how to＜/p＞ ＜ul＞ ＜li＞Deal with “abnormally low” and negative risk-free rates in valuation＜/li＞ ＜li＞Adapt to dynamic and changing risk premiums＜/li＞ ＜li＞Value young companies that are disrupting existing businesses＜/li＞ ＜li＞Analyze commodity and cyclical companies across cycles＜/li＞ ＜li＞Value a company as the sum of its parts or as an aggregation of its users/subscribers and customers＜/li＞ ＜li＞Determine the difference between pricing and valuation, and why some investments can only be priced＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞This Element is an excerpt from ＜em＞Managing Leadership Transition for Nonprofits: Passing the Torch to Sustain Organizational Excellence＜/em＞ (9780137047659) by Barry Dym, Susan Egmont and Laura Watkins. Available in print and digital formats.＜/p＞ ＜p＞How to manage both the predictable and unpredictable challenges that derail so many non-profit leadership transitions.＜/p＞ ＜p＞Leadership transitions are rarely smooth. Some difficulties are not so much due to faulty governance or planning but are natural to any major change effort. These can be anticipated and managed. Meanwhile, unforeseen events will inevitably influence board deliberations and progress. Whatever issues arise, a commitment to respond to concerns transparently gives the board credibility and room to operate….＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit!＜/strong＞＜/p＞ ＜p＞Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own.＜/p＞ ＜p＞＜em＞Changing the Game＜/em＞ reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general.＜/p＞ ＜ul＞ ＜li＞＜strong＞In-game advertising, advergames, adverworlds, and beyond＜/strong＞＜br /＞ ＜em＞Choose your best marketing opportunities--and avoid the pitfalls＜/em＞＜/li＞ ＜li＞＜strong＞Use gaming to recruit and develop better employees＜/strong＞＜br /＞ ＜em＞Learn practical lessons from＜/em＞ America’s Army ＜em＞and other innovative case studies＜/em＞＜/li＞ ＜li＞＜strong＞Channel the passion of your user communities＜/strong＞＜br /＞ ＜em＞Help your customers improve your products and services--and have fun doing it＜/em＞＜/li＞ ＜li＞＜strong＞What gamers do better than computers, scientists, or governments＜/strong＞＜br /＞ ＜em＞Use games to solve problems that can’t be solved any other way＜/em＞＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Options: a key component of today’s most powerful swing trading strategies.＜/p＞ ＜p＞Options, those high-risk, short-lived, and speculative instruments, can be used as a valuable alternative in swing trading strategies designed to move in and out of stock positions based on very short-term price movement. Options’ flexibility allows you to use either calls or puts, to go long or short, vary the number of contracts, or combine different approaches based on market conditions.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞This Element is an excerpt from ＜em＞Corporate Governance Matters: A Closer Look at Organizational Choices and Their Consequences＜/em＞ (9780132180269) by David Larcker and Brian Tayan. Available in print and digital formats.＜/p＞ ＜p＞A primer on what corporate board members should be doing: expert guidance on advisory and monitoring functions, compliance, fiduciary duty, independence, and more.＜/p＞ ＜p＞When asked what areas directors should pay most attention to, other than profitability and shareholder value, directors list future growth, risk management, and development of human capital as top priorities. Other areas of focus include cultural development, executive compensation, and compliance. Still, some evidence indicates that directors prefer advisory functions to monitoring functions….＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞This is the eBook version of the print title. Note that the eBook does not provide access to the practice test software that accompanies the print book.＜/p＞ ＜p＞＜strong＞Learn, prepare, and practice for CompTIA Project+ PK0-005 exam success with this Cert Guide from Pearson IT Certification, a leader in IT Certification learning.＜/strong＞＜/p＞ ＜p＞＜em＞CompTIA Project+ PK0-005 Cert Guide＜/em＞ from Pearson IT Certification helps you prepare to succeed on the CompTIA Project+ exam by directly addressing the exam's objectives as stated by CompTIA. Leading instructors and experts Robin Abernathy and Ann Lang share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills.＜/p＞ ＜p＞This complete study package includes＜/p＞ ＜ul＞ ＜li＞Complete coverage of the exam objectives and a test-preparation routine designed to help you pass the exams＜/li＞ ＜li＞Do I Know This Already? quizzes, which allow you to decide how much time you need to spend on each section＜/li＞ ＜li＞Chapter-ending Key Topic tables, which help you drill on key concepts you must know thoroughly＜/li＞ ＜li＞The powerful Pearson Test Prep Practice Test software, complete with hundreds of well-reviewed, exam-realistic questions, customization options, and detailed performance reports＜/li＞ ＜li＞An online, interactive Flash Cards application to help you drill on Key Terms by chapter＜/li＞ ＜li＞A final preparation chapter, which guides you through tools and resources to help you craft your review and test-taking strategies＜/li＞ ＜li＞Study plan suggestions and templates to help you organize and optimize your study time＜/li＞ ＜/ul＞ ＜p＞Well regarded for its level of detail, study plans, assessment features, and challenging review questions and exercises, this study guide helps you master the concepts and techniques that ensure your exam success.＜/p＞ ＜p＞This study guide helps you master all the topics on the Project+ PK0-005 exam, deepening your knowledge of:＜/p＞ ＜ul＞ ＜li＞＜em＞Project management concepts:＜/em＞ Project characteristics, methodologies, and frameworks; team and resource management; change control; risk and issue management; schedule development and management; quality, cost, and performance management; communication and meeting management; project procurement and vendor selection＜/li＞ ＜li＞＜em＞Project life cycle phases:＜/em＞ Project life cycles; discovery/concept preparation phase; initiating, planning, executing, and closing phase activities＜/li＞ ＜li＞＜em＞Project tools and documentation:＜/em＞ Project management tools; quality and performance charts＜/li＞ ＜li＞＜em＞IT and governance:＜/em＞ Environmental, social, and governance (ESG) factors and compliance; data security and privacy considerations; foundational IT concepts and operational change control for IT project management＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞A Holistic Approach to Performance Improvement That Reflects 30 Years of Six Sigma Learning＜/strong＞＜/p＞ ＜p＞＜strong＞Leading Holistic Improvement with Lean Six Sigma 2.0＜/strong＞ distills all that’s been learned about Six Sigma over the past three decades, helping you build and execute on modern holistic strategies to radically improve processes and performance. It’s the definitive modern guide to Lean Six Sigma for executives, champions, Black Belts, Green Belts, and every stakeholder concerned with performance improvement. In addition, it notes the limitations of Lean Six Sigma and explains how to broaden deployments to true holistic improvement, integrating multiple improvement methodologies.＜/p＞ ＜p＞Renowned experts Ronald Snee and Roger Hoerl help you launch or accelerate comprehensive “Lean Six Sigma 2.0” initiatives, integrating modern techniques to improve customer satisfaction, employee engagement, growth, and profitability across your organization. They introduce important recent advances in Lean Six Sigma theory and practice, and offer new case studies illuminating opportunities for holistic improvement. With an ideal mix of fundamental concepts and real-world case studies, the authors help you broaden your portfolio of improvement methodologies, integrating systems for process management, control, and risk management.＜/p＞ ＜p＞This revision incorporates decades of collective experience in improvement initiatives, the most relevant research on what does and doesn’t work, and contains three completely new chapters, as well as two previously unpublished holistic improvement case studies. This innovative approach is specifically designed to help you solve large, complex, and unstructured problems; and manage risk in a world of cyberattacks, terrorism, and fragmentation.＜/p＞ ＜ul＞ ＜li＞Plan and deploy a modern Lean Six Sigma strategy that fully reflects your organization＜/li＞ ＜li＞Learn and apply key lessons from the world’s best implementations＜/li＞ ＜li＞Integrate key success factors into a step-by-step process for improvement, and avoid common pitfalls that lead to failure＜/li＞ ＜li＞Master all facets of Lean Six Sigma leadership, including strategy, goal setting, metrics, training, roles/responsibilities, processes, reporting, rewards, and ongoing management review＜/li＞ ＜li＞Evolve your deployment to true holistic improvement that leverages modern methods and encompasses the entire organization＜/li＞ ＜li＞Make the most of big data analytics and other modern methods＜/li＞ ＜li＞Choose the optimal improvement method for each complex challenge you face＜/li＞ ＜li＞Use a focus on improvement as a leadership development tool＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Many cloud computing initiatives flat-out fail; others limp along, functioning tolerably without ever delivering what they promised. ＜em＞An＜/em＞ ＜em＞Insider's Guide to Cloud Computing＜/em＞ reveals why and shows how to do better. Cloud pioneer and long-time CTO David Linthicum explodes the industry's secrets and presents practical ways to optimize cloud for value and performance.＜/p＞ ＜p＞Linthicum takes a hard look at aggressively marketed technologies such as cloud-based AI, containers, no-code, serverless computing, and multicloud. He illuminates what works, what absolutely does ＜em＞not＜/em＞ work, and how to manage the difficult cost-complexity tradeoffs presented by many offerings. You'll learn why some workloads and datasets still don't belong on the cloud, and even discover "game changer" technology that has actually been ＜em＞undersold＜/em＞.＜/p＞ ＜p＞Linthicum's seen it all: the tricks providers play to make their numbers at customers' expense…realities whispered about in conference rooms and spilled over drinks at conferences…facts and techniques you simply ＜em＞must＜/em＞ know to deliver value-optimized solutions.＜/p＞ ＜p＞＜em＞An Insider's Guide to Cloud Computing＜/em＞ is for every technical and business decision-maker responsible for evaluating, planning, implementing, operating, or optimizing cloud systems. It offers exceptional value to professionals ranging from solution architects to cloud engineers, CTOs to enterprise consultants, or those just getting started on their cloud computing journey.＜/p＞ ＜ul＞ ＜li＞What cloud providers don't tell you about their storage and compute services＜/li＞ ＜li＞Cloud-based artificial intelligence and machine learning: What are you actually paying for?＜/li＞ ＜li＞Containers, Kubernetes, and cloud-native development: truth versus hype＜/li＞ ＜li＞Multicloud: Which approaches actually save you money?＜/li＞ ＜li＞Real-world cloud security: beyond silos, black boxes, and out-of-control complexity＜/li＞ ＜li＞Cloud computing, carbon footprints, and sustainability: reality versus fiction＜/li＞ ＜li＞The crucial role of talent: how to identify, find, and keep the skills you need＜/li＞ ＜li＞How cloud computing is changingーand how to prepare for what's coming＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜em＞This is the eBook version of the print title. Note that the eBook does not provide access to the practice test software that accompanies the print book.＜/em＞＜/p＞ ＜p＞Exam Update: This product covers content for the new CAPM? Exam to be released by PMI on July 25, 2023. Learn more at pmi.org/CAPM＜/p＞ ＜p＞Learn, prepare, and practice for test day success with the ＜em＞Certified Associate in Project Management (CAPM)? Exam Official Cert Guide＜/em＞, a Project Management Institute (PMI)? authorized self-study resource. This comprehensive guide from instructors and authors Vijay Kanabar, Arthur P. Thomas, and Thomas Lechler addresses the all-new 2023 CAPM? Exam domains:＜/p＞ ＜ul＞ ＜li＞Project management fundamentals and core concepts＜/li＞ ＜li＞Predictive, plan-based methodologies＜/li＞ ＜li＞Agile frameworks/methodologies＜/li＞ ＜li＞Business analysis frameworks＜/li＞ ＜/ul＞ ＜p＞CAPM is an essential first step in building your career at any stage as a project manager and a stepping-stone to the Project Management Professional (PMP)＜em＞?＜/em＞ Certification. CAPM is globally recognized as providing candidates with a solid foundation in hands-on project management skills and knowledge. The CAPM exam covers a broad range of project management approaches and prepares candidates in the skills, tools, and techniques that can be applied in the field of project management.＜/p＞ ＜p＞The ＜em＞Certified Associate in Project Management (CAPM)? Exam Official Cert Guide＜/em＞ features＜/p＞ ＜ul＞ ＜li＞Complete coverage of all CAPM exam topics＜/li＞ ＜li＞Do I Know This Already? quizzes, which help you identify knowledge gaps＜/li＞ ＜li＞Chapter exercises to review key concepts＜/li＞ ＜li＞A suggested study plan to optimize your final review＜/li＞ ＜/ul＞ ＜p＞This complete study package offers a deep dive on CAPM? exam topics:＜/p＞ ＜ul＞ ＜li＞Organizing for project performance＜/li＞ ＜li＞Predicative methodologies＜/li＞ ＜li＞Adaptive frameworks＜/li＞ ＜li＞Measurement, tracking, and managing uncertainty＜/li＞ ＜li＞Business analysis frameworks and domains＜/li＞ ＜li＞…and more!＜/li＞ ＜/ul＞ ＜p＞Pearson is an authorized content provider for PMI.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞This is the eBook version of the printed book.＜/p＞ ＜p＞This Element is an excerpt from ＜em＞Be a Dividend Millionaire: A Proven, Low-Risk Approach That Will Generate Income for the Long Term＜/em＞ (9780132690539) by Paul Rubillo. Available in print and digital formats.＜/p＞ ＜p＞What it really takes to become a successful trader: an expert shares his best tips, most successful strategies, and key mistakes to avoid.＜/p＞ ＜p＞Life changes dramatically when you become a full-time stock trader. You need to be 100% dedicated and use your time wisely. As my trading career went on, my strategies kept evolving. I’d like to let you in on my personal trading strategy that has delivered some great returns. Just make sure you’re prepared to make the sacrifices it will take to succeed….＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞“There’s an incredible amount of depth and thinking in the practices described here, and it’s impressive to see it all in one place.”＜/p＞ ＜p＞ーWin Treese, coauthor of Designing Systems for Internet Commerce＜/p＞ ＜p＞＜em＞＜strong＞The Practice of Cloud System Administration, Volume 2,＜/strong＞＜/em＞ focuses on “distributed” or “cloud” computing and brings a DevOps/SRE sensibility to the practice of system administration. Unsatisfied with books that cover either design or operations in isolation, the authors created this authoritative reference centered on a comprehensive approach.＜/p＞ ＜p＞Case studies and examples from Google, Etsy, Twitter, Facebook, Netflix, Amazon, and other industry giants are explained in practical ways that are useful to all enterprises. The new companion to the best-selling first volume, ＜em＞The Practice of System and Network Administration, Second Edition,＜/em＞ this guide offers expert coverage of the following and many other crucial topics:＜/p＞ ＜p＞＜strong＞Designing＜/strong＞ and building modern web and distributed systems＜/p＞ ＜ul＞ ＜li＞Fundamentals of large system design＜/li＞ ＜li＞Understand the new software engineering implications of cloud administration＜/li＞ ＜li＞Make systems that are resilient to failure and grow and scale dynamically＜/li＞ ＜li＞Implement DevOps principles and cultural changes＜/li＞ ＜li＞IaaS/PaaS/SaaS and virtual platform selection＜/li＞ ＜/ul＞ ＜p＞＜strong＞Operating＜/strong＞ and running systems using the latest DevOps/SRE strategies＜/p＞ ＜ul＞ ＜li＞Upgrade production systems with zero down-time＜/li＞ ＜li＞What and how to automate; how to decide what not to automate＜/li＞ ＜li＞On-call best practices that improve uptime＜/li＞ ＜li＞Why distributed systems require fundamentally different system administration techniques＜/li＞ ＜li＞Identify and resolve resiliency problems before they surprise you＜/li＞ ＜/ul＞ ＜p＞＜strong＞Assessing＜/strong＞ and evaluating your team’s operational effectiveness＜/p＞ ＜ul＞ ＜li＞Manage the scientific process of continuous improvement＜/li＞ ＜li＞A forty-page, pain-free assessment system you can start using today＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞What happens now? Economics in an age when fiscal stimulus can’t be funded and no longer works.＜/p＞ ＜p＞After Lehman fell, the scope of the financial crisis became so great that only the fiscal and monetary authorities possessed balance sheets large enough to resolve it. But if the U.S. is backing its financial system, who’s backing the U.S.? Practically, nations have reached “the Keynesian Endpoint”: No more balance sheets are left to support either economic activity or the financial system.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.＜/p＞ ＜p＞In ＜em＞＜strong＞The Complete Guide to B2B Marketing＜/strong＞＜/em＞, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: ＜em＞automation, personalization＜/em＞, and ＜em＞experimentation＜/em＞. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to:＜/p＞ ＜ul＞ ＜li＞Systematically assess your context and customer, via personas, profiles, and other powerful techniques＜/li＞ ＜li＞Choose among today's panoply of marketing options, tools, and techniques＜/li＞ ＜li＞Build a more agile B2B marketing organization, and link its goals more tightly to strategy＜/li＞ ＜li＞More accurately estimate marketing spend and ROI＜/li＞ ＜li＞Systematically optimize demand generation and many other key functions＜/li＞ ＜li＞Leverage higher-value approaches to web/mobile, SEO, and customer community-building＜/li＞ ＜li＞Gain more value from corporate standards and your creative services vendors＜/li＞ ＜li＞Discover what worked and what didn't, and use this knowledge to improve more quickly＜/li＞ ＜/ul＞ ＜p＞You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find ＜em＞＜strong＞The Complete Guide to B2B Marketing＜/strong＞＜/em＞ invaluable ? whatever your company's size, product, service, or industry.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞This is the most authoritative and complete guide to planning, implementing, measuring, and optimizing world-class supply chain transportation processes. Straight from the Council of Supply Chain Management Professionals (CSCMP), it brings together up-to-the-minute principles, strategies, and decisions for cost-efficiently and effectively moving goods between sellers and buyers. CSCMP and Thomas Goldsby introduce crucial concepts including transportation modes, execution, and control; outsourcing, modal and carrier selection, and 3PLs; TMS technologies; ocean shipping, international air, customs, and regulation; and much more. Step by step, ＜em＞The Definitive Guide to Transportation＜/em＞ helps you optimize all facets of transportation, one of the highest-cost, highest-impact areas of supply chain management. Coverage includes:＜/p＞ ＜ul＞ ＜li＞Basic transportation management concepts and their essential roles in demand fulfillment＜/li＞ ＜li＞Key elements, processes, and interactions of transportation operations management＜/li＞ ＜li＞Design principles and strategies for establishing efficient, effective, and sustainable transportation operations＜/li＞ ＜li＞The critical role of technology in managing transportation operations and product flows＜/li＞ ＜li＞Requirements and challenges of planning and moving goods between countries＜/li＞ ＜li＞Best practices for assessing performance using standard metrics and frameworks＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞Architecture for the Intelligent Enterprise: Powerful New Ways to Maximize the Real-time Value of Information＜/strong＞＜/p＞ ＜p＞Tomorrow’s winning “Intelligent Enterprises” will bring together far more diverse sources of data, analyze it in more powerful ways, and deliver immediate insight to decision-makers throughout the organization. Today, however, most companies fail to apply the information they already have, while struggling with the complexity and costs of their existing information environments.＜/p＞ ＜p＞In this book, a team of IBM’s leading information management experts guide you on a journey that will take you from where you are today toward becoming an “Intelligent Enterprise.”＜/p＞ ＜p＞Drawing on their extensive experience working with enterprise clients, the authors present a new, information-centric approach to architecture and powerful new models that will benefit any organization. Using these strategies and models, companies can systematically unlock the business value of information by delivering actionable, real-time information in context to enable better decision-making throughout the enterprise?from the “shop floor” to the “top floor.”＜/p＞ ＜p＞＜strong＞Coverage Includes＜/strong＞＜/p＞ ＜ul＞ ＜li＞Highlighting the importance of Dynamic Warehousing＜/li＞ ＜li＞Defining your Enterprise Information Architecture from conceptual, logical, component, and operational views＜/li＞ ＜li＞Using information architecture principles to integrate and rationalize your IT investments, from Cloud Computing to Information Service Lifecycle Management＜/li＞ ＜li＞Applying enterprise Master Data Management (MDM) to bolster business functions, ranging from compliance and risk management to marketing and product management＜/li＞ ＜li＞Implementing more effective business intelligence and business performance optimization, governance, and security systems and processes＜/li＞ ＜li＞Understanding “Information as a Service” and “Info 2.0,” the information delivery side of Web 2.0＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞This is the digital version of the printed book (Copyright ? 2003).＜/p＞ ＜p＞＜strong＞If There’s No Risk On Your Next Project, Don’t Do It.＜/strong＞＜/p＞ ＜p＞Greater risk brings greater reward, especially in software development. A company that runs away from risk will soon find itself lagging behind its more adventurous competition. By ignoring the threat of negative outcomes?in the name of positive thinking or a can-do attitude?software managers drive their organizations into the ground.＜/p＞ ＜p＞In Waltzing with Bears, Tom DeMarco and Timothy Lister?the best-selling authors of Peopleware?show readers how to identify and embrace worthwhile risks. Developers are then set free to push the limits.＜/p＞ ＜p＞The authors present the benefits of risk management, including that it makes aggressive risk-taking possible, protects management from getting blindsided, provides minimum-cost downside protection, reveals invisible transfers of responsibility, isolates the failure of a subproject.＜/p＞ ＜p＞Readers are armed with strategies for confronting the most common risks that software projects face: schedule flaws, requirements inflation, turnover, specification breakdown, and under-performance.＜/p＞ ＜p＞Waltzing with Bears will help you mitigate the risks?before they turn into project-killing problems. Risks are out there?and they should be there?but there is a way to manage them.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞Make Information Governance＜/strong＞ ＜em＞＜strong＞Work＜/strong＞＜/em＞**: Best Practices, Step-by-Step Tasks, and Detailed Deliverables**＜/p＞ ＜p＞Most enterprises recognize the crucial importance of effective information governance. However, few are satisfied with the value of their efforts to date. Information governance is difficult because it is a pervasive function, touching multiple processes, systems, and stakeholders. Fortunately, there ＜em＞are＜/em＞ best practices that work. Now, a leading expert in the field offers a complete, step-by-step guide to successfully governing information in your organization.＜/p＞ ＜p＞Using case studies and hands-on activities, Anthony Giordano fully illuminates the “who, what, how, and when” of information governance. He explains how core governance components link with other enterprise information management disciplines, and provides workable “job descriptions” for each project participant.＜/p＞ ＜p＞Giordano helps you successfully integrate key data stewardship processes as you develop large-scale applications and Master Data Management (MDM) environments. Then, once you’ve deployed an information asset, he shows how to consistently get reliable regulatory and financial information from it.＜/p＞ ＜p＞＜em＞Performing Information Governance＜/em＞ will be indispensable to CIOs and Chief Data Officers…data quality, metadata, and MDM specialists…＜em＞anyone responsible for making information governance work＜/em＞.＜/p＞ ＜p＞Coverage Includes＜/p＞ ＜ul＞ ＜li＞Recognizing the hidden development and operational implications of information governanceーand why it needs to be integrated in the broader organization＜/li＞ ＜li＞Integrating information governance activities with transactional processing, BI, MDM, and other enterprise information management functions＜/li＞ ＜li＞Establishing the information governance organization: defining roles, launching projects, and integrating with ongoing operations＜/li＞ ＜li＞Performing information governance in transactional projects, including those using agile methods and COTS products＜/li＞ ＜li＞Bringing stronger information governance to MDM: strategy, architecture, development, and beyond＜/li＞ ＜li＞Governing information throughout your BI or Big Data project lifecycle＜/li＞ ＜li＞Effectively performing ongoing information governance and data stewardship operational processes＜/li＞ ＜li＞Auditing and enforcing data quality management in the context of enterprise information management＜/li＞ ＜li＞Maintaining and evolving metadata management for maximum business value＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Arbitrage is central both to corporate risk management and to a wide range of investment strategies. Thousands of financial executives, managers, and sophisticated investors want to understand it, but most books on arbitrage are far too abstract and technical to serve their needs. Billingsley addresses this untapped market with the first accessible and realistic guide to the concepts and modern practice of arbitrage. It relies on intuition, not advanced math: readers will find basic algebra sufficient to understand it and begin using its methods. The author starts with a lucid introduction to the fundamentals of arbitrage, including the Laws of One Price and One Expected Return. Using realistic examples, he shows how to identify assets and portfolios ripe for exploitation: mispriced commodities, securities, misvalued currencies; interest rate differences; and more. You'll learn how to establish relative prices between underlying stock, puts, calls, and 'riskless' securities like Treasury bills -- and how these techniques support derivatives pricing and hedging. Billingsley then illuminates options pricing, the heart of modern risk management and financial engineering. He concludes with an accessible introduction to the Nobel-winning Modigliani-Miller theory, and its use in analyzing capital structure.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Score Higher on the PHR? Exam!＜/p＞ ＜p＞We provide you with the proven study tools and expert insight that will help you score higher on your exam＜/p＞ ＜ul＞ ＜li＞Study Tips like the advice and instruction that a personal tutor might provide＜/li＞ ＜li＞Notes, Tips, and Cautions provide you with hints and strategies that will help you reduce your mistakes on the exam＜/li＞ ＜li＞Comprehensive discussion of all six functional areas covered on the PHR Exam＜/li＞ ＜li＞Practice Questions that include detailed explanations of correct and incorrect answers?so you can learn the material from your success and mistakes＜/li＞ ＜/ul＞ ＜p＞COMPREHENSIVE! Succeed with comprehensive learning and practice tests＜/p＞ ＜ul＞ ＜li＞Master the PHR exam materials in all six tested functional areas＜/li＞ ＜li＞Prepare with a comprehensive practice test＜/li＞ ＜li＞Analyze your test readiness and areas for further study with topic-focused chapter tests＜/li＞ ＜li＞CD-ROMーbased practice exam includes an interactive test engine for a meaningful exam experience with 175 questions＜/li＞ ＜li＞Learn important test-taking strategies to maximize your score and diminish your anxiety＜/li＞ ＜/ul＞ ＜p＞Pearson IT Certification Practice Test＜/p＞ ＜p＞The CD-ROMーbased practice exam includes an interactive test engine for a realistic exam experience with 175 questions.＜/p＞ ＜p＞Includes Exclusive Offer for 70% Off Premium Edition eBook and Practice Test＜/p＞ ＜p＞CATHY LEE PANTANO WINTERFIELD, MBA, MSHE, SPHR, ACC, is President of NovaCore Performance Solutions, a firm dedicated to enhancing individual and team workplace performance. She has more than 25 years of experience in HR, training, consulting, management, and coaching for businesses, non-profits, and governmental entities. She previously served as Director of Human Resource Management Programs for Cornell University’s School of Industrial and Labor Relations. Winterfield has presented on many HR and management development topics, and co-authored more than a dozen online courses in these fields. Her books include ＜em＞Performance Appraisals＜/em＞ and ＜em＞Mission-Driven Interviewing＜/em＞, as well as the Pearson IT Certification books ＜em＞SPHR Exam Prep＜/em＞, Third Edition, ＜em＞PHR/SPHR Quick Reference＜/em＞, and every edition of ＜em＞PHR Exam Prep＜/em＞. She is a member of SHRM, ASTD, and the International Coach Federation.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞Profit ＜em＞Big＜/em＞ from Social Media: Strategies and Solutions That Work!＜/strong＞＜/p＞ ＜p＞Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customersーand create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social mediaーin any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms!＜/p＞ ＜p＞＜strong＞Topics include＜/strong＞＜/p＞ ＜ul＞ ＜li＞Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more＜/li＞ ＜li＞Define goals and customize strategy to maximize Return on Conversation (ROC)＜/li＞ ＜li＞Understand the ＜em＞whole＜/em＞ conversation about you and ＜em＞all＜/em＞ the communities you serve＜/li＞ ＜li＞Manage legal, compliance, and ethical challenges＜/li＞ ＜li＞Plan social media policies for your company’s employees＜/li＞ ＜li＞Extend customer service into social media＜/li＞ ＜li＞Maintain consistent branding and messaging＜/li＞ ＜li＞Complement your SEO, PPC, offline marketing, and PR efforts＜/li＞ ＜li＞Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞Unleash Your Agile Leadership Potential and Guide Your Entire Organization Toward Agility＜/strong＞＜/p＞ ＜p＞In this complex, fast-changing, and unpredictable world, radically agile organizations thrive when they combine strong local autonomy with deeply shared goals. Leadership is a key factor--individuals who welcome complexity and know how to leverage influence, culture, and organizational design to align widely distributed teams are integral to success.＜/p＞ ＜p＞Renowned agile coach Zuzana Sochov? presents the skills and techniques you need to become that needed agile leader. Sochov? provides inspirational examples drawing on her experience working with leaders in organizations of all sizes, in multiple industries, worldwide. Through practical exercises and assessments, you learn how to unleash your potential, become a better catalyst and community builder, sensibly apply transparency, improve functions from HR to finance, and guide entire organizations toward greater agility.＜/p＞ ＜ul＞ ＜li＞Build a powerful shared vision and change organizations and cultures to achieve it＜/li＞ ＜li＞Explore types and models of agile leadership and choose styles that leverage your strengths＜/li＞ ＜li＞Practice the competencies and high-level cognitive “meta-skills” of agile leadership＜/li＞ ＜li＞Understand and promote agility at the executive and board levels＜/li＞ ＜li＞Master practical techniques such as large group facilitation, system coaching, trust building, and team formation＜/li＞ ＜li＞Lead in a world of soaring volatility, uncertainty, complexity, and ambiguity＜/li＞ ＜/ul＞ ＜p＞＜em＞＜strong＞The Agile Leader＜/strong＞＜/em＞ is for managers, directors, executives, and entrepreneurs--anyone, regardless of position, who is ready to take ownership, challenge the status quo, and become a true agile leader.＜/p＞ ＜p＞＜em＞Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Iron condor trading has a lot to recommend it because the strategy is easy to understand and the trade can be set up with a high probability of making money. Those are very enticing qualities for traders, especially rookie traders.＜/p＞ ＜p＞In ＜em＞Trading CTM (Close to the Money) Options＜/em＞, Wolfinger explains why better results are achieved by trading closer-to-the-money (CTM) iron condors. Discover why it’s actually advantageous to trade with a reduced probability of winning. The combination of larger profits (and smaller losses), coupled with the ease of making risk-reducing adjustments (if needed) make CTM iron condors the winning choice.＜/p＞ ＜p＞Read the clear arguments why CTM iron condors come with a built-in trading advantage.＜/p＞ ＜p＞Important reminder: No strategy is suitable under all market conditions.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.＜/p＞ ＜p＞Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.＜/p＞ ＜p＞After reading this book, marketers will understand:＜/p＞ ＜p＞? The basics of content management in Adobe Experience Manager＜/p＞ ＜p＞? How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products＜/p＞ ＜p＞? How to manage dynamic content that is targeted to specific audiences＜/p＞ ＜p＞? The fundamental concepts that will help to create a smooth implementation＜/p＞ ＜p＞Getting Started＜/p＞ ＜p＞Ch 1: The Basics＜/p＞ ＜p＞Ch 2: Evaluating AEM＜/p＞ ＜p＞Ch 3: Managing Content＜/p＞ ＜p＞Ch 4: Digital Asset Management＜/p＞ ＜p＞Ch 5: Metadata and Tagging＜/p＞ ＜p＞Ch 6 Multilingual Content＜/p＞ ＜p＞Ch 7: Workflows＜/p＞ ＜p＞Ch 8: Social Communities＜/p＞ ＜p＞Ch 9: E-Commerce＜/p＞ ＜p＞Ch 10: Mobile for Marketers＜/p＞ ＜p＞Ch 11: Architecture Basics＜/p＞ ＜p＞Ch 12: Administration Basics＜/p＞ ＜p＞Ch 13: Web Analytics＜/p＞ ＜p＞Ch 14: Marketing Campaign Management＜/p＞ ＜p＞Ch 15: Dynamic Content＜/p＞ ＜p＞Ch 16: Integrating AEM＜/p＞ ＜p＞Ch 17: Technical Basics＜/p＞ ＜p＞Ch 18: Defining Requirements＜/p＞ ＜p＞Ch 19: User Experience Design＜/p＞ ＜p＞Ch 20: The Implentation Process＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Business processes are the production lines of the new economy. When they fail us, our products and services fail our customers, and our business fails its owners. The more businesses change, the more they must concern themselves with their stakeholder relationships and manage their processes so that technologies and organization designs have a common business purpose. This book shows you how to deliver integral processes and helps you build a fully process-managed enterprise.＜br /＞ The Process Management Framework provides the strategic guidance and tactical steps to make the switch. Encompassing eight phases, the Framework migrates organizational and process transformation through strategy, design, realization, and actual operations. For each phase, this book provides detailed descriptions of the steps, their inputs, outputs, guides, and enablers, as well as the tricks, traps, and best practices learned by experienced practitioners. It also covers the related disciplines of managing programs, risk, quality, projects, and human change, and how process management is the key to ensure a fit among all these areas. For those of you about to embark on a process journey, this book provides a compelling call to action, a guide for management, and an invaluable reference.＜br /＞ Learn the concepts and transform your business!＜/p＞ ＜ul＞ ＜li＞See why process management is an inevitable trend that won't go away.＜/li＞ ＜li＞Understand why relationship management needs effective processes to work.＜/li＞ ＜li＞Define your stakeholders and determine their needs.＜/li＞ ＜li＞Discover what other organizations have done to manage processes successfully.＜/li＞ ＜li＞Explore a complete framework for managing business, process, and human change.＜/li＞ ＜li＞Apply your knowledge to manage process projects effectively and efficiently.＜/li＞ ＜li＞Learn what to do and what to avoid in every step.＜/li＞ ＜li＞Develop processes to align technology, organization, and facility transformation.＜/li＞ ＜li＞Gain cross-organizational acceptance of process and personal change.＜/li＞ ＜li＞Anticipate objections and proactively manage stakeholder concerns.＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Discover powerful, proven ways to use YouTube to attract new clients and customers!＜/p＞ ＜p＞You’ve probably watched video on YouTube or other user-generated video sites such as HowCast, Flickr, or DailyMotion. But did you know you can make money using these platforms? It’s not easy, but if you follow the path I’ll outline, you’ll find that user-generated video is a real, viable way to grow revenues and build your business.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞This Element is an excerpt from ＜em＞Trading on Corporate Earnings News: Profiting from Targeted, Short-Term Options Positions＜/em＞ (9780137084920) by John Shon, Ph.D., and Ping Zhou, Ph.D. Available in print and digital formats.＜/p＞ ＜p＞Understand those crucial quarterly earning announcements: how they work, and how they impact stock prices.＜/p＞ ＜p＞Quarterly earnings announcement are the most salient, most anticipated, regularly-recurring announcement that companies make. They are the most watched piece of information that comes directly from the people that know the business the best. They are also considered the most reliable source of information, largely because companies are subject to strict SEC Rule 10b-5 rules…＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Optimize supply chains throughout their entire lifecycle: creation, growth, maturity, and decline! Reflecting up-to-the-minute "in-the-trenches" experience and pioneering research, this book illuminates the complex transformational processes associated with managing complex supply chains that incorporate multiple products and services within ever-changing networks. Marc J. Schniederjans and Stephen B. Legrand walk you through: starting, creating, and building new supply chains; then, realigning those supply chains for growth, adjusting to dynamic change, readjusting networks, building flexibility, and managing new supply chain risks. Next, they offer practical, realistic guidance for realigning "mature" supply chains, innovating, controlling costs; and smoothly managing declining demand. Throughout, they offer invaluable insights and tools for negotiating, measuring performance, anticipating change, improving agility and flexibility, meeting commitments to social responsibility and the law; and much more. Based on the authors' up-to-the minute supply chain experience and pioneering academic research, ＜em＞Reinventing the Supply Chain Life Cycle＜/em＞ contains many real-world examples and interviews with executives from some of the world’s top organizations. It integrates content related to key certifications and offers valuable material that can be incorporated directly into existing supply chain practices, procedures, and policies.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In ＜strong＞Content Marketing＜/strong＞, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content "findable" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In ＜strong＞Content Marketing＜/strong＞, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content "findable" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。