＜p＞When we learn to present naked, we reach our audiences by communicating the essence of the message, stripping away all that is unnecessary and embracing the ideas of simplicity, clarity, honesty, integrity, and passion. If "slideware" is used, the slides never steal the show or rise above serving a strong but simple supportive role. The ideas in the presentation may or may not be radical, earth shattering, or new, but there is freshness to the approach and content that makes a lasting impression.＜/p＞ ＜p＞In this invaluable resource from the author for the best-selling books ＜em＞Presentation Zen＜/em＞ and ＜em＞Presentation Zen Design＜/em＞, you will discover how to get to the core of your message and deliver presentations that are as natural as they are memorable. Whether you are just in the planning stages or need advice for a talk that begins in an hour, you'll find wisdom in ＜em＞The Naked Presenter＜/em＞ that you can use to connect deeply with your audience and deliver a great presentation.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!＜/strong＞＜/p＞ ＜p＞This book is a revised and updated version of the acclaimed ＜em＞＜strong＞Outsmarting Google: SEO Secrets to Winning New Business＜/strong＞＜/em＞ by Evan Bailyn＜/p＞ ＜p＞How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read ＜em＞＜strong＞SEO Made Easy＜/strong＞＜/em＞!＜/p＞ ＜p＞Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!＜/p＞ ＜p＞? Build online trust, the #1 currency of search success＜br /＞ ? Supercharge your results with all five key ingredients of Google optimization＜br /＞ ? Reel in links with 17 up-to-the-minute, link-building strategies＜br /＞ ? Use the Nuclear Football: today’s #1 technique for attracting targeted traffic＜br /＞ ? Track traffic, engagement, conversions, and the effectiveness of each site element＜br /＞ ? Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques＜br /＞ ? Systematically convert strong SEO results into real paying customers＜br /＞ ? Prepare for the revolution in social search that’s barreling toward you＜br /＞ ? Use keyword tools to uncover underserved, high-profit business niches＜br /＞ ? Leverage your content investments to forge powerful new relationships and partnerships＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Organizations that prioritize environmental, health, and safety (EHS) issues are well placed to attract better customers, better talent, and today's growing number of socially responsible investors. But, to gain these benefits, companies must choose the right sustainability strategies, and then manage and measure them well. Now, leading business sustainability consultant Peter Soyka offers a complete and actionable guide to driving greater value through sustainability. In ＜em＞＜strong＞Creating a Sustainable Organization＜/strong＞＜/em＞, Soyka bridges the disparate worlds of the EHS/sustainability professional and the investor/analyst. Readers will learn what the evidence says about linkages between sustainability and value… how to manage key stakeholder relationships influencing corporate response to EHS and social equity issues… how to effectively manage sustainability throughout the business… how to evaluate sustainability posture and performance from the standpoint of external investors and internal management… how to maximize the influence of organizational actors focused on sustainability, and much more. This book will be invaluable for all environmental, health, and safety decision-makers and professionals concerned with improving sustainability and value; for executives and strategists seeking long-term competitive advantage; for stock analysts evaluating potential investments; and for researchers and MBA candidates currently studying the techniques and potential of corporate sustainability.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞The complete guide to planning, implementing, and operating IT as a Service (ITaaS)＜/strong＞＜/p＞ ＜p＞Ongoing digitization, along with the risks of digital disruption, mean today’s Enterprise businesses are more reliant than ever on their IT Organizations to be successful; but business cannot wait on IT. Instead, Enterprise IT Organizations must transform to Fast IT to keep pace with the various lines of business, operate more agilely and efficiently than ever before, while simultaneously supporting rapid innovation of transformative capabilities.＜/p＞ ＜p＞＜em＞＜strong＞The IT as a Service (ITaaS) Framework＜/strong＞＜/em＞?based on the work pioneered by Cisco’s own global IT organization?is a proven model for transforming to an end-to-end Services Organization, and shifting the underlying culture of the IT organization as a foundation for Fast IT. Now, the developer of the ITaaS framework provides you with an in-depth guide ensuring that your Services Transformation achieves the intended value outcomes of establishing IT as a trusted advisor to the business, and operating IT like an agile, competitive, and cost-efficient business within a business.＜/p＞ ＜p＞Drawing on his pioneering experience, the author emphasizes implementation alongside theory, illuminating entertaining stories from his own consulting experience, and pulling back the curtain on Cisco IT’s own revolutionary tranformation alongside best practices, templates, and other artifacts to guide your Services Transformation.＜/p＞ ＜p＞The time for IT Transformation is now, and there has never been a better place to start.＜/p＞ ＜ul＞ ＜li＞Uncover and communicate the value that IT creates for the Enterprise business＜/li＞ ＜li＞Initiate and sustain a cultural shift across the IT Organization＜/li＞ ＜li＞Create a Service-based view of IT assets, resources, and budgets＜/li＞ ＜li＞Transform the customer experience by leveraging IT Services as a layer of abstraction＜/li＞ ＜li＞Design IT Services that support outcomes for the Lines of Business＜/li＞ ＜li＞Develop a Taxonomy that creates strategic levers for steering the IT organization＜/li＞ ＜li＞Measure IT Service Performance in terms familiar to business leaders＜/li＞ ＜li＞Link IT Service Performance to business outcomes＜/li＞ ＜li＞Demonstrate the total costs of IT Service Delivery in easy to understand models＜/li＞ ＜li＞Empower Service Owners to act as General Managers accountable for the value a Service delivers＜/li＞ ＜li＞Exchange information with and bolster Enterprise Architecture and＜/li＞ ＜li＞IT Technical Operations functions n Establish a foundation for Fast IT, the mandatory future for Enterprise＜/li＞ ＜li＞IT Organizations＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Will "Big Data" supercharge the economy, tyrannize us, or both? ＜em＞＜strong＞Data Exhaust＜/strong＞＜/em＞ isthe definitive primer for everyone who wants to understand ＜em＞all＜/em＞ the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains:＜/p＞ ＜ul＞ ＜li＞What Big Data really is, and what's new and different about it＜/li＞ ＜li＞How Big Data works, and what you need to know about Big Data technologies＜/li＞ ＜li＞Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions＜/li＞ ＜li＞How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends＜/li＞ ＜li＞How governments and individual citizens can also benefit from Big Data＜/li＞ ＜li＞How to overcome obstacles to success with Big Data ? including poor data that can magnify human error＜/li＞ ＜li＞A realistic assessment of Big Data threats to employment and personal privacy, now and in the future＜/li＞ ＜/ul＞ ＜p＞Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively ? and helps citizens and policymakers identify sensible policies for preventing its misuse.＜/p＞ ＜p＞By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the "tip of the iceberg" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed ? and it is equally important to everyone else. Whoever you are, ＜em＞＜strong＞Data Exhaust＜/strong＞＜/em＞ tells you exactly what ＜em＞you＜/em＞ need to know about Big Data ? and what to ＜em＞do＜/em＞ about it, too.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinnerーa large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to ＜em＞want＜/em＞ to do the stuff you want them to do.＜/p＞ ＜p＞In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn:＜/p＞ ＜ul＞ ＜li＞ ＜p＞The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.＜/p＞ ＜/li＞ ＜li＞ ＜p＞If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.＜/p＞ ＜/li＞ ＜li＞ ＜p＞If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money.＜/p＞ ＜/li＞ ＜li＞ ＜p＞If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.＜/p＞ ＜/li＞ ＜li＞ ＜p＞If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.＜/p＞ ＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞How to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience＜/strong＞＜/p＞ ＜p＞Analytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven insight. This doesn’t just improve decision-making: It also enables greater innovation and creativity in support of strategy. Your transformation won’t happen overnight; however, it is absolutely achievable, and the rewards are immense.＜/p＞ ＜p＞This book demystifies your analytics journey by showing you how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM’s pioneering analytics practitioners share invaluable real-world perspectives on what does and doesn’t work and how you can start or accelerate your own transformation. This book provides an essential framework for becoming a smarter enterprise and shows through 31 case studies how IBM has derived value from analytics throughout its business.＜/p＞ ＜p＞Coverage Includes＜/p＞ ＜ul＞ ＜li＞Creating a smarter workforce through big data and analytics＜/li＞ ＜li＞More effectively optimizing supply chain processes＜/li＞ ＜li＞Systematically improving financial forecasting＜/li＞ ＜li＞Managing financial risk, increasing operational efficiency, and creating business value＜/li＞ ＜li＞Reaching more B2B or B2C customers and deepening their engagement＜/li＞ ＜li＞Optimizing manufacturing and product management processes＜/li＞ ＜li＞Deploying your sales organization to increase revenue and effectiveness＜/li＞ ＜li＞Achieving new levels of excellence in services delivery and reducing risk＜/li＞ ＜li＞Transforming IT to enable wider use of analytics＜/li＞ ＜li＞“Measuring the immeasurable” and filling gaps in imperfect data＜/li＞ ＜/ul＞ ＜p＞Whatever your industry or role, whether a current or future leader, analytics can make you smarter and more competitive. ＜em＞Analytics Across the Enterprise＜/em＞ shows how IBM did it--and how you can, too.＜/p＞ ＜p＞Learn more about ＜a href="www.ibm.com/analytics/us/en/"＞IBM Analytics＜/a＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞A Breakthrough Framework for Adaptive Project Management from Project Management Guru Robert K. Wysocki＜/strong＞＜/p＞ ＜p＞For an increasing number of critical projects, traditional project management models simply are not appropriate. In many cases, complete requirements and objectives cannot be specified up front, and significant changes cannot be avoided. What’s needed is an entirely new framework for project management: one that combines agile methods with the profession’s most enduring best practices. In this book, Robert K. Wysocki provides that frameworkーthe Adaptive Project Framework (APF)ーand shows how to apply it in any domain.＜/p＞ ＜p＞Wysocki, one of the world’s leading project management consultants, has spent decades helping large organizations succeed with complex projects. Drawing on everything he’s learned, he explains why a fundamentally new framework is needed and introduces all five phases of that framework. He covers artifacts, processes, and deliverables, and shows how to utilize each phase most effectively in your environment. Through four detailed case studies, you’ll discover how APF can help you adapt to unexpected events, encouraging creative responses based on open partnerships between clients and project teams.＜/p＞ ＜p＞Coverage includes＜/p＞ ＜ul＞ ＜li＞Bringing greater flexibility and speed to any project, regardless of its goals or context＜/li＞ ＜li＞Moving forward successfully with projects that have vague requirements＜/li＞ ＜li＞Discovering what clients really want, not just what they say they want＜/li＞ ＜li＞Managing ongoing scope changes throughout a project＜/li＞ ＜li＞Customizing APF to your own environment＜/li＞ ＜li＞Integrating APF with existing agile software development methods＜/li＞ ＜li＞Using APF to overcome the obstacles to success＜/li＞ ＜li＞Preparing for the future of project management＜/li＞ ＜/ul＞ ＜p＞This book is written for every project participantーproject and program managers, software and product developers, process designers, and business analystsーwho needs to deliver results in a world that won’t stand still.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.＜/p＞ ＜p＞In ＜em＞＜strong＞The Complete Guide to B2B Marketing＜/strong＞＜/em＞, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: ＜em＞automation, personalization＜/em＞, and ＜em＞experimentation＜/em＞. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to:＜/p＞ ＜ul＞ ＜li＞Systematically assess your context and customer, via personas, profiles, and other powerful techniques＜/li＞ ＜li＞Choose among today's panoply of marketing options, tools, and techniques＜/li＞ ＜li＞Build a more agile B2B marketing organization, and link its goals more tightly to strategy＜/li＞ ＜li＞More accurately estimate marketing spend and ROI＜/li＞ ＜li＞Systematically optimize demand generation and many other key functions＜/li＞ ＜li＞Leverage higher-value approaches to web/mobile, SEO, and customer community-building＜/li＞ ＜li＞Gain more value from corporate standards and your creative services vendors＜/li＞ ＜li＞Discover what worked and what didn't, and use this knowledge to improve more quickly＜/li＞ ＜/ul＞ ＜p＞You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find ＜em＞＜strong＞The Complete Guide to B2B Marketing＜/strong＞＜/em＞ invaluable ? whatever your company's size, product, service, or industry.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞A SIMPLER, SMARTER WAY TO MANAGE GENERATIONAL DIFFERENCES IN THE WORKPLACE＜/strong＞＜/p＞ ＜ul＞ ＜li＞＜em＞Forget complex multi-generation models nobody can use!＜/em＞＜/li＞ ＜li＞＜em＞Discover useful solutions rooted in enduring human psychology＜/em＞＜/li＞ ＜li＞＜em＞Improve communication, productivity, loyalty, career planning, and innovation＜/em＞＜/li＞ ＜li＞＜em＞For all executives, HR pros, talent strategists, and entrepreneurs＜/em＞＜/li＞ ＜/ul＞ ＜p＞Millennials. Gen X. Boomers. The “Greatest Generation.” How do you get them all working together? It isn’t nearly as complicated as the “experts” claim. You just need to understand one simple dynamic that’s as old as the human race: there’s ＜em＞us＜/em＞, and there’s ＜em＞everyone else＜/em＞.＜/p＞ ＜p＞Jeff Havens clears away the foolishness so often associated with managing multi-generation workplaces, and gives you a simple, sensible framework for resolving every generational issue you’ll ever face.＜/p＞ ＜p＞Havens shows why workplaces have ＜em＞always＜/em＞ presented “us vs. them” dynamics based on age and experience, and ＜em＞always＜/em＞ will. Then, he offers practical solutions for specific intergenerational issues associated with loyalty, work ethic, innovation, change, and career advancement.＜/p＞ ＜p＞Ready to get past stereotypes and promote vibrant collaboration across ＜em＞all＜/em＞ generations? Then you’re ready for ＜em＞Us vs. Them＜/em＞.＜/p＞ ＜p＞For 30 years, discussions about generational differences at work have grown increasingly complex and frustrating. ”Experts” have identified ＜em＞three＜/em＞, ＜em＞four＜/em＞, now even ＜em＞five＜/em＞ distinct workplace generationsーeach allegedly unique and requiring their own management approach. If you buy all that, then it follows that the more generations you bring aboard, the tougher it is to collaborate productively.＜/p＞ ＜p＞But the conventional wisdom is 100% wrong. It isn’t so complicatedーor difficult. In ＜em＞Us vs. Them＜/em＞, Jeff Havens offers a simpler, more intuitive modelーand most importantly, actionable solutions. Based on his＜/p＞ ＜p＞internationally acclaimed keynote presentation, ＜em＞Us vs. Them＜/em＞ will simplify your workplace in ways you didn’t think were possible.＜/p＞ ＜p＞Think of two generations, not five: Older, more experienced workers and their Younger, less experienced counterparts. Suddenly, you can frame generational issues more sensiblyーand find simple solutions to problems that once seemed intractable.＜/p＞ ＜p＞＜em＞Us vs. Them＜/em＞ addresses the root psychological causes of generational tension at work: causes based in the hardwired human tendency to see others as “one of us” or as “one of them.” This dynamic has existed ＜em＞forever＜/em＞, and it always will. Once you understand it, you can learn to manage it…and when another “new generation” comes along, you’ll be ready for them, too!＜/p＞ ＜p＞＜em＞Simpler, more effective ways to:＜/em＞＜/p＞ ＜ul＞ ＜li＞Motivate employees of all ages＜/li＞ ＜li＞Learn from colleagues who think differently from you＜/li＞ ＜li＞Inspire more enthusiasm, loyalty, and productivity, especially among new hires＜/li＞ ＜li＞Prevent veteran employees from coasting toward retirement＜/li＞ ＜li＞Frame change more successfully＜/li＞ ＜li＞Promote innovation＜/li＞ ＜li＞Plan succession and advancement＜/li＞ ＜li＞Accelerate your own career progress＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞Improve Every Retrospective! Real Solutions for Every Team Leader, Facilitator, and Participant＜/strong＞＜/p＞ ＜blockquote＞ ＜p＞“. . . Aino has shared a robust, curated list of antipatterns and how to avoid them. . . . And she has shared so much more than tips and techniques. You will find a gold mine--with precious nuggets, including her personal experiences, effective facilitation resources, and pointers for extracting yourself and your team when you're stuck.”＜br /＞ ＜em＞--From the Foreword by Diana Larsen, co-author,＜/em＞ Agile Retrospectives: Making Good Teams Great＜/p＞ ＜/blockquote＞ ＜p＞Retrospectives are indispensable for continuous learning and improvement in Lean, Agile, DevOps, and other contexts, but most of us have suffered through at least one retrospective that was a waste of time, or worse. Now, leading agile coach Aino Vonge Corry identifies 24 reasons that retrospectives fail and shows how to overcome each of them.＜/p＞ ＜p＞Using the familiar “patterns” approach, ＜em＞＜strong＞Retrospectives Antipatterns＜/strong＞＜/em＞ introduces antipatterns related to structure, planning, people, distributed teams, and more. Corry shares traps she's encountered and mistakes she's made over more than a decade of leading retrospectives and then presents proven solutions. With her insights and guidance, you can run enjoyable retrospectives that deliver concrete improvements and real value--or at the very least recognize when you are making the same mistake as the author!＜/p＞ ＜ul＞ ＜li＞Create a common language, actionable solutions, and proven plans for solving the retrospective problems you'll encounter most often＜/li＞ ＜li＞Recognize symptoms, assess tradeoffs, and refactor your current situation into something better＜/li＞ ＜li＞Plan more effectively: decide who should attend and facilitate, when to schedule your retrospective, and how much time to set aside＜/li＞ ＜li＞Handle “people” problems: deal with negativity, silence, distrust, disillusionment, loudmouths, and cultural differences＜/li＞ ＜li＞Facilitate better “virtual” retrospectives, with tips for online retrospectives included in each antipattern＜/li＞ ＜/ul＞ ＜p＞＜em＞Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Garr Reynolds, author of the best-selling book on presentation design and delivery, is back with this newly revised edition of this classic book, ＜em＞Presentation Zen＜/em＞. Showing us there is a better way to reach your audience through simplicity and storytelling, Garr tackles the conventional wisdom of making presentations with slides and shares his approach to designing and delivering successful and provocative presentations. In this new edition, Garr includes fresh examples from which to draw inspiration, and offers techniques for cutting through the noise and distractions of modern life and truly engaging with your audiences in a meaningful way. Combining the solid principles of design with the tenets of Zen simplicity, ＜em＞Presentation Zen, Third Edition＜/em＞, puts you solidly on the path to creating simpler, more effective presentations that will be appreciated, remembered, and best of all, acted upon.＜/p＞ ＜p＞“Presentation Zen changed my life and the lives of my clients. The philosophy and approach so elegantly explained in Garr’s book will inspire your audience. Don’t even think of giving another presentation without it!”＜/p＞ ＜p＞Carmine Gallo＜/p＞ ＜p＞Author, ＜em＞The Presentation Secrets of Steve Jobs＜/em＞ and ＜em＞Talk Like TED＜/em＞＜/p＞ ＜p＞“Garr has broken new ground in the way we think about the power of presentations, and more important, has taught an entire generation of communicators how to do a better job. Don’t miss this one.”＜/p＞ ＜p＞Seth Godin＜/p＞ ＜p＞Legendary presenter and author, ＜em＞This is Marketing＜/em＞＜/p＞ ＜p＞“If you care about the quality and clarity of your presentations?and you should?pick up this book, read every page, and heed its wisdom. Presentation Zen is a contemporary classic.”＜/p＞ ＜p＞Daniel H. Pink＜/p＞ ＜p＞Author, ＜em＞A Whole New Mind＜/em＞ and ＜em＞Drive＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜ul＞ ＜li＞How signal processing works: clear, simple explanations in plain English＜/li＞ ＜li＞Breakthrough DSP applications: from smartphones to healthcare and beyond＜/li＞ ＜li＞Covers both digital and analog signals＜/li＞ ＜li＞An indispensable resource for tech writers, marketers, managers, and other nonengineers＜/li＞ ＜/ul＞ ＜p＞＜strong＞The Complete DSP Guide for Businesspeople and Nontechnical Professionals＜/strong＞＜/p＞ ＜p＞Digital signal processing (DSP) technology is everywhere?each time you use a smartphone, tablet, or computer; play an MP3; watch a digital TV or DVD; get GPS directions; play a video game; take a digital photo; or even have an MRI, DSP technology is at work.＜/p＞ ＜p＞Now, for the first time, ＜em＞＜strong＞The Essential Guide to Digital Signal Processing＜/strong＞＜/em＞ offers readers of all levels simple, plain-English explanations of digital and analog signals and modern DSP applications. Whether you sell technology, write about it, manage it, fix it, or invest in it, this is the book for you.＜/p＞ ＜p＞Using everyday examples and simple diagrams, two leading DSP consultants and instructors completely demystify signal processing. You’ll discover what digital signals are, how they’re generated, and how they’re changing your life.＜/p＞ ＜p＞You’ll learn all you need to know about digital signal collection, filtering, analysis, and more, and how DSP works in today’s most exciting devices and applications.＜/p＞ ＜p＞Coverage includes＜/p＞ ＜ul＞ ＜li＞How engineers understand and work with analog signal spectra and frequencies＜/li＞ ＜li＞How digital signals are generated and used in modern electronic devices＜/li＞ ＜li＞The surprising things that happen when analog signals are converted to digital form＜/li＞ ＜li＞How (and why) engineers compute digital signal spectra with Fourier transforms＜/li＞ ＜li＞What wavelets are and how they’re used everywhere, from medicine to the camera in your smartphone＜/li＞ ＜li＞How digital filters are used in DSP applications＜/li＞ ＜li＞Cutting-edge DSP applications, from automatic music-tuning software to medical EKG signal analysis＜/li＞ ＜li＞A comprehensive glossary of signal processing terminology and acronyms＜/li＞ ＜/ul＞ ＜p＞You’ll gain a clear, conceptual understanding of all key signal processing operations and vocabulary. That means you’ll understand much of the “magic” built into today’s newest devices, and you’ll be ready to succeed in virtually any nontechnical role that requires DSP knowledge.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞The Easy Introduction to Machine Learning (Ml) for Nontechnical People--In Business and Beyond＜/p＞ ＜p＞＜strong＞Artificial Intelligence for Business＜/strong＞ is your plain-English guide to Artificial Intelligence (AI) and Machine Learning (ML): how they work, what they can and cannot do, and how to start profiting from them. Writing for nontechnical executives and professionals, Doug Rose demystifies AI/ML technology with intuitive analogies and explanations honed through years of teaching and consulting. Rose explains everything from early “expert systems” to advanced deep learning networks.＜/p＞ ＜p＞First, Rose explains how AI and ML emerged, exploring pivotal early ideas that continue to influence the field. Next, he deepens your understanding of key ML concepts, showing how machines can create strategies and learn from mistakes. Then, Rose introduces current powerful neural networks: systems inspired by the structure and function of the human brain. He concludes by introducing leading AI applications, from automated customer interactions to event prediction. Throughout, Rose stays focused on business: applying these technologies to leverage new opportunities and solve real problems.＜/p＞ ＜ul＞ ＜li＞Compare the ways a machine can learn, and explore current leading ML algorithms＜/li＞ ＜li＞Start with the right problems, and avoid common AI/ML project mistakes＜/li＞ ＜li＞Use neural networks to automate decision-making and identify unexpected patterns＜/li＞ ＜li＞Help neural networks learn more quickly and effectively＜/li＞ ＜li＞Harness AI chatbots, virtual assistants, virtual agents, and conversational AI applications＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Succeed as a project manager, even if you've never run a project before! This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and learning from experience. Updated with more insights from the front lines, including agile approaches, dealing with security and privacy priorities, and leading remote/virtual teams, along with the latest on Microsoft Project and PMI standards and certifications and a special bonus chapter on preparing for the new PMP certification. This book will show you exactly how to get the job done, one incredibly clear and easy step at a time.＜/p＞ ＜p＞Project management has never, ever been this simple!＜/p＞ ＜p＞This is today's best beginner's guide to modern project management--simple, practical instructions for succeeding with every task you'll need to perform!＜/p＞ ＜p＞* Master the key skills and qualities every project manager needs＜br /＞ * Learn how to lead projects, not just "manage" them＜br /＞ * Avoid 15 most common mistakes new project managers make＜br /＞ * Learn from troubled, successful, and "recovered" projects＜br /＞ * Apply agile, hybrid, and traditional project management approaches＜br /＞ * Learn the differences between a project manager, Scrum master, and product owner＜br /＞ * Learn how DevOps and DevSecOps impact the project manager＜br /＞ * Set the stage for success by effectively defining your project＜br /＞ * Build a usable project plan and an accurate work breakdown structure (WBS)＜br /＞ * Create budgets and schedules that help you manage risk＜br /＞ * Use powerful control and reporting techniques, including earned value management＜br /＞ * Smoothly manage project changes, issues, risks, deliverables, and quality＜br /＞ * Manage project communications and stakeholder expectations＜br /＞ * Organize and lead high-performance project teams＜br /＞ * Manage cross-functional, cross-cultural, and virtual projects＜br /＞ * Get started with agile and "critical chain" project management＜br /＞ * Gain key insights that will accelerate your learning curve＜br /＞ * Learn how to respond to real-life situations, not just what they teach you in school＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.＜/p＞ ＜p＞Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.＜/p＞ ＜p＞After reading this book, marketers will understand:＜/p＞ ＜p＞? The basics of content management in Adobe Experience Manager＜/p＞ ＜p＞? How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products＜/p＞ ＜p＞? How to manage dynamic content that is targeted to specific audiences＜/p＞ ＜p＞? The fundamental concepts that will help to create a smooth implementation＜/p＞ ＜p＞Getting Started＜/p＞ ＜p＞Ch 1: The Basics＜/p＞ ＜p＞Ch 2: Evaluating AEM＜/p＞ ＜p＞Ch 3: Managing Content＜/p＞ ＜p＞Ch 4: Digital Asset Management＜/p＞ ＜p＞Ch 5: Metadata and Tagging＜/p＞ ＜p＞Ch 6 Multilingual Content＜/p＞ ＜p＞Ch 7: Workflows＜/p＞ ＜p＞Ch 8: Social Communities＜/p＞ ＜p＞Ch 9: E-Commerce＜/p＞ ＜p＞Ch 10: Mobile for Marketers＜/p＞ ＜p＞Ch 11: Architecture Basics＜/p＞ ＜p＞Ch 12: Administration Basics＜/p＞ ＜p＞Ch 13: Web Analytics＜/p＞ ＜p＞Ch 14: Marketing Campaign Management＜/p＞ ＜p＞Ch 15: Dynamic Content＜/p＞ ＜p＞Ch 16: Integrating AEM＜/p＞ ＜p＞Ch 17: Technical Basics＜/p＞ ＜p＞Ch 18: Defining Requirements＜/p＞ ＜p＞Ch 19: User Experience Design＜/p＞ ＜p＞Ch 20: The Implentation Process＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Unlike other dry business books, this refreshing, straightforward guide from ＜em＞Logo Design Love＜/em＞ author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month.＜/p＞ ＜p＞＜em＞How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts?＜/em＞＜/p＞ ＜p＞David’s readers?a passionate and vocal group?regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞This is today’s most complete guide to regression analysis with Microsoft? Excel for any business analytics or research task. Drawing on 25 years of advanced statistical experience, Microsoft MVP Conrad Carlberg shows how to use Excel’s regression-related worksheet functions to perform a wide spectrum of practical analyses.＜/p＞ ＜p＞Carlberg clearly explains all the theory you’ll need to avoid mistakes, understand what your regressions are really doing, and evaluate analyses performed by others. From simple correlations and t-tests through multiple analysis of covariance, Carlberg offers hands-on, step-by-step walkthroughs using meaningful examples.＜/p＞ ＜p＞He discusses the consequences of using each option and argument, points out idiosyncrasies and controversies associated with Excel’s regression functions, and shows how to use them reliably in fields ranging from medical research to financial analysis to operations.＜/p＞ ＜p＞You don’t need expensive software or a doctorate in statistics to work with regression analyses. Microsoft Excel has all the tools you needーand this book has all the knowledge!＜/p＞ ＜ul＞ ＜li＞Understand what regression analysis can and can’t do, and ＜em＞why＜/em＞＜/li＞ ＜li＞Master regression-based functions built into all recent versions of Excel＜/li＞ ＜li＞Work with correlation and simple regression＜/li＞ ＜li＞Make the most of Excel’s improved LINEST() function＜/li＞ ＜li＞Plan and perform multiple regression＜/li＞ ＜li＞Distinguish the assumptions that matter from the ones that don’t＜/li＞ ＜li＞Extend your analysis options by using regression instead of traditional analysis of variance＜/li＞ ＜li＞Add covariates to your analysis to reduce bias and increase statistical power＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜em＞＜strong＞Marketing That Works＜/strong＞＜/em＞ introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.＜/p＞ ＜p＞From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in＜/p＞ ＜p＞Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it?now, and for years to come.＜/p＞ ＜p＞＜strong＞Build the foundation for extraordinary profit＜/strong＞＜/p＞ ＜p＞Discover faster, smarter techniques for positioning, targeting, and segmentation＜/p＞ ＜p＞＜strong＞Drive entrepreneurial attitude throughout all your marketing functions＜/strong＞＜/p＞ ＜p＞Master entrepreneurial pricing, advertising, sales management, promotion?and even hiring＜/p＞ ＜p＞＜strong＞Maximize the value of all your stakeholder relationships＜/strong＞＜/p＞ ＜p＞Profit by marketing to investors, intermediaries, employees, partners, and users＜/p＞ ＜p＞＜strong＞Generate, screen, and develop better product ideas＜/strong＞＜/p＞ ＜p＞Engage combat on the right battlefields＜/p＞ ＜p＞＜strong＞Launch new products to maximize their lifetime profitability＜/strong＞＜/p＞ ＜p＞Stage the winning rollout: from fixing bugs to gaining reference accounts＜/p＞ ＜p＞Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits ＜em＞this quarter,＜/em＞ and help sustain profitability far into the future.＜/p＞ ＜p＞Are your marketing investments doing all that? If not, get ＜em＞＜strong＞Marketing That Works＜/strong＞＜/em＞?and read it ＜em＞today＜/em＞.＜/p＞ ＜p＞＜strong＞Includes online access to state-of-the-art marketing allocation software!＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Gaps have attracted the attention of market technicians from the earliest days of charting. They’re not merely conspicuous: they represent price jumps that could signal profitable trading opportunities. Until now, however, "folklore" about gap trading has been common, and tested, research-based knowledge virtually nonexistent. In ＜em＞Technical Analysis of Gaps＜/em＞, renowned technical analysis researchers Julie Dahlquist and Richard Bauer change all that. Drawing on 60 years of comprehensive data, they demonstrate how to sort "strategic" gaps from trivial ones, and successfully trade on gaps identified as significant. Building on work that recently earned them the Market Technicians Association’s 2011 Charles H. Dow Award for creativity and innovation in technical analysis, Dahlquist and Bauer offer specific gap-related trading tips for stocks, futures, and options. They consider a wide variety of market conditions, including gap size, volume and previous price movement, illuminating their findings with easy-to-understand diagrams. Coverage includes: understanding what gaps are and how they arise; recognizing windows on candlestick charts; identifying gaps with superior profit potential; combining gaps with other technical techniques for a more complete and effective analysis; and putting it all together with real trading strategies. ＜em＞For stock, commodity, and currency traders in the U.S. and worldwide, and for active individual investors seeking new ways to maximize returns.＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞Profit ＜em＞Big＜/em＞ from Social Media: Strategies and Solutions That Work!＜/strong＞＜/p＞ ＜p＞Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customersーand create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social mediaーin any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms!＜/p＞ ＜p＞＜strong＞Topics include＜/strong＞＜/p＞ ＜ul＞ ＜li＞Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more＜/li＞ ＜li＞Define goals and customize strategy to maximize Return on Conversation (ROC)＜/li＞ ＜li＞Understand the ＜em＞whole＜/em＞ conversation about you and ＜em＞all＜/em＞ the communities you serve＜/li＞ ＜li＞Manage legal, compliance, and ethical challenges＜/li＞ ＜li＞Plan social media policies for your company’s employees＜/li＞ ＜li＞Extend customer service into social media＜/li＞ ＜li＞Maintain consistent branding and messaging＜/li＞ ＜li＞Complement your SEO, PPC, offline marketing, and PR efforts＜/li＞ ＜li＞Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞The Definitive Guide to Valuing Hard-to-Value Companies: Fully Revised for Today’s Financial Markets＜/strong＞＜/p＞ ＜p＞Valuing money-making companies that have long histories and established business models is straightforward. It is when you encounter difficult-to-value companies that you feel the urge to go over to the dark side of valuationーwhere you abandon first principles and create new metrics. Aswath Damodaran looks at a range of these companies, from start-ups in new businesses to distressed companies, from banks facing regulatory turmoil to commodity firms, and from emerging market upstarts to multinationals that spread across geographies and businesses. With each grouping, he helps you examine the call of the dark side and its practices and frameworks to value these firms.＜/p＞ ＜p＞To answer these questions, Aswath looks at companies across the life cycle and in different markets, from Uber and Shake Shack at one end of the spectrum to Vale, Royal Dutch, and United Technologies at the other end.＜/p＞ ＜p＞In the process, you learn how to＜/p＞ ＜ul＞ ＜li＞Deal with “abnormally low” and negative risk-free rates in valuation＜/li＞ ＜li＞Adapt to dynamic and changing risk premiums＜/li＞ ＜li＞Value young companies that are disrupting existing businesses＜/li＞ ＜li＞Analyze commodity and cyclical companies across cycles＜/li＞ ＜li＞Value a company as the sum of its parts or as an aggregation of its users/subscribers and customers＜/li＞ ＜li＞Determine the difference between pricing and valuation, and why some investments can only be priced＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Real-world project management tools and techniques you can start using today!＜/p＞ ＜p＞IT professionals are often faced with extremely challenging project deployments, as well as initiatives that are mission-critical to their organizations. For IT project managers, a strong understanding of the discipline of project management can be invaluableーboth to success with individual projects and to their overall careers. However, most books and training materials on project management pay little or no attention to the unique challenges IT project managers face.＜/p＞ ＜p＞＜em＞PM Crash Course? for IT Professionals＜/em＞ is full of project management tools that you can apply immediately to your IT projectsーto deliver them on time, on budget, and with fewer headaches. Authored by world-renowned project management trainer Rita Mulcahy, this book will help you get your IT projects back on track using proven, real-world project management tools and techniques.＜/p＞ ＜p＞This revolutionary Course in a Book? covers the basics of project management, including planning, scheduling, budgeting, and more. It also moves beyond the basics to cover a number of real-world project management tools and techniques for IT initiatives. The authors provide indispensable practical checklists, templates, and exercises to reinforce your learning of these concepts. The book includes dozens of tricks, insights, and contributions from real project managers sharing what has made a difference for them when managing real-world projects.＜/p＞ ＜p＞If you are looking for easy-to-use tools and processes to make an immediate impact on your current IT project, ＜em＞PM Crash Course? for IT Professionals＜/em＞ is the resource for you.＜/p＞ ＜p＞＜strong＞Rita Mulcahy＜/strong＞, PMP, founder and CEO of RMC Project Management, is the most popular project management author in the world. Since 1991, hundreds of thousands of project managers have utilized her 30+ best-selling books and resources to expand their project management knowledge and further their careers.＜/p＞ ＜p＞Real-World Issues Covered:＜br /＞ ? Understanding why IT projects fail--ーand preventing failure＜br /＞ ? Defining effective IT project charters and requirements＜br /＞ ? Organizing IT roadmaps into manageable projects＜br /＞ ? Capturing, creating, and using historical data＜br /＞ ? Establishing “soft” and “hard” project metrics and milestones＜br /＞ ? Defining project scope, and avoiding scope creep＜br /＞ ? Identifying and managing stakeholders and expectations＜br /＞ ? Choosing the right PM tools for your needsーincluding in-house, hosted, and cloud-based solutions＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Equip yourself with SOFTWARE PROJECT SURVIVAL GUIDE. It's for everyone with a stake in the outcome of a development project--and especially for those without formal software project management training. That includes top managers, executives, clients, investors, end-user representatives, project managers, and technical leads.＜/p＞ ＜p＞Here you'll find guidance from the acclaimed author of the classics CODE COMPLETE and RAPID DEVELOPMENT. Steve McConnell draws on solid research and a career's worth of hard-won experience to map the surest path to your goal--what he calls "one specific approach to software development that works pretty well most of the time for most projects." Nineteen chapters in four sections cover the concepts and strategies you need for mastering the development process, including planning, design, management, quality assurance, testing, and archiving. For newcomers and seasoned project managers alike, SOFTWARE PROJECT SURVIVAL GUIDE draws on a vast store of techniques to create an elegantly simplified and reliable framework for project management success.＜/p＞ ＜p＞So don't worry about wandering among complex sets of project management techniques that require years to sort out and master. SOFTWARE PROJECT SURVIVAL GUIDE goes straight to the heart of the matter to help your projects succeed. And that makes it a required addition to every professional's bookshelf.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Many managers engage in destructive behavior that does considerable harm to their subordinates, their organization and eventually themselves. Whether they are narcissistic, unethical, rigid or aggressive, or simply depressed/anxious/burned out, working with them can be a nightmare. Moreover, they can do serious damage to their organizations by diverting energy from productive work, damaging cooperation and knowledge sharing, impairing retention of the best people, weakening morale, and making poor business decisions. In Coping with Toxic Managers, psychiatrist and organizational consultant Dr. Roy Lubit shows you how to develop your emotional intelligence and protect yourself and your organization from the destructive impact of toxic managers. While there are many organizational consultants who utilize psychological insights in their work and psychologists who consult to organizations, Dr. Lubit's depth of training and experience in psychiatry, organizational behavior and organizational consulting provides a basis for unique insights＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞＜strong＞THE INSIDER'S GUIDE TO LAUNCHING AND ACCELERATING YOUR CYBERSECURITY CAREER＜/strong＞＜/p＞ ＜p＞Cybersecurity is one of the world's fastest growing, most exciting fields--but that doesn't mean it's easy to enter the industry and succeed. Now there's a complete guide to creating a great cybersecurity career, whether you're migrating to cybersecurity from another field or already a cybersecurity professional.＜/p＞ ＜p＞＜em＞＜strong＞Building a Career in Cybersecurity＜/strong＞＜/em＞ doesn't teach detailed technical skills you can get from a thousand books and videos. Instead, Yuri Diogenes focuses on make-or-break knowledge you won't find elsewhere: personal strategy, planning, process, mindset, and the critical “soft skills” today's employers are desperate to find.＜/p＞ ＜p＞Diogenes is your perfect guide: he's been there and done it all. He is Principal PM Manager for a cybersecurity team at Microsoft, hiring the next generation of practitioners. He's also a professor for a bachelor's degree program in cybersecurity, where he prepares students to become cybersecurity professionals. Diogenes will show you exactly what leaders like him are looking for, and mentor you step-by-step through getting started and moving forward.＜/p＞ ＜p＞＜strong＞Don't learn “the hard way” by making costly career mistakes. Get this book, and＜/strong＞ ＜em＞＜strong＞build your plan to win!＜/strong＞＜/em＞＜/p＞ ＜ul＞ ＜li＞Assess your “fit,” skills, motivation, and readiness＜/li＞ ＜li＞Compare the industry's career paths, and decide what to aim for＜/li＞ ＜li＞Create a game plan: fill skill gaps, set timelines, create a portfolio, and target the right certs＜/li＞ ＜li＞Build a cloud-based lab to hone your modern technical skills＜/li＞ ＜li＞Develop a network that puts you in the right place at the right time＜/li＞ ＜li＞Prepare to ace your interview＜/li＞ ＜li＞Treat your employer as your customer, and overcome obstacles to success＜/li＞ ＜li＞Get work-life balance right, so you can stay passionate about what you're doing＜/li＞ ＜li＞Grow in your career, even if you're working remotely＜/li＞ ＜li＞Plan your next moves, and become more valuable as the industry evolves＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. ＜em＞The Power of Communication＜/em＞ builds on the U.S. Marine Corps' legendary publication ＜em＞Warfighting＜/em＞, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication ー and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda… respond to events with speed and focus… use the power of maneuver… prepare and plan… and put it all together, becoming a "habitually strategic" communicator.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In ＜em＞＜strong＞Making the World Work Better: The Ideas That Shaped a Century and a Company＜/strong＞＜/em＞, journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years.＜/p＞ ＜p＞The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company’s research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company’s missteps, as well as its successes. It captures moments of high drama ? from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company’s near-death experience in the early 1990s.＜/p＞ ＜p＞The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress. IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works.＜/p＞ ＜p＞The lessons for all businesses ? indeed, all institutions ? are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM ? deliberately led by a pioneering culture and grounded in a set of core ideas ? came into being, grew, thrived, nearly died, transformed itself… and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞In a straightforward approach, Hanania Benklifa provides readers the practical knowledge needed to trade options conservatively in ＜em＞Profiting with Iron Condor Options: Strategies from the Frontline for Trading in Up or Down Markets＜/em＞. The objectives are simple: make 2%-4% a month staying in the market as little as possible. Market experts use option condors to consistently earn monthly returns while trading conservatively and staying in the market as little as possible. Benklifa--who manages $10+ million in condor trades each month--shows you exactly how to run these trades and earn these returns, delivering all the details you need to master every nuance of this remarkable strategy.＜/p＞ ＜p＞Benklifa shares option condors examples using market realities, not oversimplified abstractions. You’ll learn how to handle real-life market dynamics that can dramatically impact results, including rising and falling volatility, changing bid-ask spreads, and distorted call parity. You’ll learn how to profit in the sideways markets where condor options are most widely used--and ＜em＞also＜/em＞ in extreme-trending markets that offer their own surprising opportunities.＜/p＞ ＜p＞Traders who focus on a specific type of trade have a history of outperforming stock pickers and directional investors. This book will give you that deep and usable level of knowledge about one of today’s most well-proven strategies: ＜em＞option condors.＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

＜p＞In a straightforward approach, Hanania Benklifa provides readers the practical knowledge needed to trade options conservatively in ＜em＞Profiting with Iron Condor Options: Strategies from the Frontline for Trading in Up or Down Markets＜/em＞. The objectives are simple: make 2%-4% a month staying in the market as little as possible. Market experts use option condors to consistently earn monthly returns while trading conservatively and staying in the market as little as possible. Benklifa--who manages $10+ million in condor trades each month--shows you exactly how to run these trades and earn these returns, delivering all the details you need to master every nuance of this remarkable strategy.＜/p＞ ＜p＞Benklifa shares option condors examples using market realities, not oversimplified abstractions. You’ll learn how to handle real-life market dynamics that can dramatically impact results, including rising and falling volatility, changing bid-ask spreads, and distorted call parity. You’ll learn how to profit in the sideways markets where condor options are most widely used--and ＜em＞also＜/em＞ in extreme-trending markets that offer their own surprising opportunities.＜/p＞ ＜p＞Traders who focus on a specific type of trade have a history of outperforming stock pickers and directional investors. This book will give you that deep and usable level of knowledge about one of today’s most well-proven strategies: ＜em＞option condors.＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。